Luxury Watches (212) 382-2600

Rolex Datejust 31

The Rolex Datejust 31 is the definition of feminine sophistication. Sized at 31 millimeters, it offers a refined balance between classic Rolex design and modern comfort. Whether crafted in Oystersteel, Everose gold, or Rolesor (two-tone), every Lady Datejust 31 radiates understated luxury and precision.
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Rolex Datejust 31mm 68273 Champagne Diamond Dial Stainless Steel/Yellow Gold Watch Circa 1995
Ref. 68273
Rolex Datejust 31mm 68273 Champagne Diamond Dial Stainless Steel/Yellow Gold Watch Circa 1995
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Rolex Datejust 31mm 68274 Silver Diamond Dial Stainless Steel Watch White Gold Bezel
Ref. 68274
Rolex Datejust 31mm 68274 Silver Diamond Dial Stainless Steel Watch White Gold Bezel
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Rolex Datejust Lady 31mm Blue Roman Dial 178274-0081 Jubilee 2020
Ref. 178274-0081
Rolex Datejust Lady 31mm Blue Roman Dial 178274-0081 Jubilee 2020
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Rolex 31mm Datejust 278341RBR-0009 Oyster Stainless Steel & Rose Gold with Scattered Diamond Bezel Pink Index Dial
Ref. 278341RBR-0009
Rolex 31mm Datejust 278341RBR-0009 Oyster Stainless Steel & Rose Gold with Scattered Diamond Bezel Pink Index Dial
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Rolex 31mm Lady-Datejust 178274 Black Rolex Logo Anniversary Diamond Dial Stainless Steel Watch
Ref. 178274
Rolex 31mm Lady-Datejust 178274 Black Rolex Logo Anniversary Diamond Dial Stainless Steel Watch
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Rolex Datejust 278381RBR 31mm Stainless Steel/Rose Gold with Chocolate Dial Watch 2021
Ref. 278381RBR
Rolex Datejust 278381RBR 31mm Stainless Steel/Rose Gold with Chocolate Dial Watch 2021
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Rolex Datejust 31 178274-0064 Jubilee Stainless Steel with Concentric Black Arabic Dial Watch 2007
Ref. 178274-0064
Rolex Datejust 31 178274-0064 Jubilee Stainless Steel with Concentric Black Arabic Dial Watch 2007
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Rolex Datejust 31 Champagne Dial Two Tone Ladies Watch Diamond/Emerald Bezel 68273
Ref. 68273
Rolex Datejust 31 Champagne Dial Two Tone Ladies Watch Diamond/Emerald Bezel 68273
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Rolex Datejust 68273 31 Cream Dial Two Tone Diamond & Emerald Wrist Watch
Ref. 68273
Rolex Datejust 68273 31 Cream Dial Two Tone Diamond & Emerald Wrist Watch
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Rolex Datejust 31 Houndstooth Dial Two Tone Ladies Watch Diamond Bezel 68273
Ref. 68273
Rolex Datejust 31 Houndstooth Dial Two Tone Ladies Watch Diamond Bezel 68273
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Rolex Datejust 278243-0032 31 Jubilee Stainless Steel & Yellow Gold Watch Green Floral Diamond Dial
Ref. 278243-0032
Rolex Datejust 278243-0032 31 Jubilee Stainless Steel & Yellow Gold Watch Green Floral Diamond Dial
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Rolex Datejust 31 Ladies 2 Tone Watch White Roman Dial Ruby & Diamond Bezel 68273
Ref. 68273
Rolex Datejust 31 Ladies 2 Tone Watch White Roman Dial Ruby & Diamond Bezel 68273
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Rolex Datejust 31 78240 Midsize Black Dial Stainless Steel Ladies Watch Oyster
Ref. 78240
Rolex Datejust 31 78240 Midsize Black Dial Stainless Steel Ladies Watch Oyster
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Rolex Datejust 31 mm Black Two Tone Ladies Watch Diamond Dial/Bezel Jubilee Band
Ref. 178243
Rolex Datejust 31 mm Black Two Tone Ladies Watch Diamond Dial/Bezel Jubilee Band
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Rolex Datejust 31 mm Ladies Watch White Roman Dial Ruby & Diamond Bezel 68273
Ref. 68273
Rolex Datejust 31 mm Ladies Watch White Roman Dial Ruby & Diamond Bezel 68273
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Rolex Datejust 31 mm White Roman Dial Stainless Steel Diamond Ladies Watch 68274
Ref. 68274
Rolex Datejust 31 mm White Roman Dial Stainless Steel Diamond Ladies Watch 68274
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Rolex Lady-Datejust 31 Price

The cost of a Datejust Lady 31 in our store ranges from $6,598 to $50,500 depending on the model and condition of the timepiece.

About the Rolex Datejust 31

Introduced as part of the legendary Datejust line, the 31 mm variant was designed specifically for women who appreciate timeless beauty and mechanical excellence. It preserves the unmistakable Datejust DNA — the Cyclops date window, Oyster case, and perpetual movement — while offering a more delicate size suited for daily elegance.

Design and Craftsmanship

Every Rolex Datejust 31 reflects meticulous craftsmanship. The Oyster case provides water resistance up to 100 meters, while the signature fluted bezel and Jubilee bracelet elevate its femininity. Dials come in luxurious variations — mother-of-pearl, olive green, pink sundust, silver floral, or diamond-paved — each uniquely elegant. The interplay between precious metals and textures gives every piece its own identity. Whether in Everose Rolesor or White Rolesor, the Lady Datejust 31 remains versatile enough for both everyday wear and formal occasions.
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Rolex Datejust 31 Price Chart

Datejust 31 Lady • Last 12 months • Average

Over the last 12 months the average price for Rolex Datejust 31 at Watch My Diamonds ranged from $13,979 (Jan 2026) to $15,015 (Mar 2026), averaging $14,542 across 11 tracked months. The current average is $14,782.99, based on 73 priced listings.

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