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Rolex Datejust 31

The Rolex Datejust 31 is the definition of feminine sophistication. Sized at 31 millimeters, it offers a refined balance between classic Rolex design and modern comfort. Whether crafted in Oystersteel, Everose gold, or Rolesor (two-tone), every Lady Datejust 31 radiates understated luxury and precision.

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Rolex Datejust 31 Midsize 68240 Black Dial Stainless Steel Ladies Watch Oyster
Ref. 68240
Rolex Datejust 31 Midsize 68240 Black Dial Stainless Steel Ladies Watch Oyster
$7,479.99
Rolex Datejust 31 78240 Midsize Silver Dial Stainless Steel Ladies Watch Oyster
Ref. 78240
Rolex Datejust 31 78240 Midsize Silver Dial Stainless Steel Ladies Watch Oyster
$7,722.00
Rolex Datejust 31 68240 Midsize Silver Index Dial Stainless Steel Watch Oyster Band
Ref. 68240
Rolex Datejust 31 68240 Midsize Silver Index Dial Stainless Steel Watch Oyster Band
$6,598.90
Rolex Datejust 31mm 178271 Roman Pink Dial Jubilee Bracelet Two-Tone Steel and Rose Gold Watch
Ref. 178271
Rolex Datejust 31mm 178271 Roman Pink Dial Jubilee Bracelet Two-Tone Steel and Rose Gold Watch
$16,499.00
Rolex Datejust 31mm 178271-0012 Pink Diamond Computer Dial Jubilee Bracelet Two-Tone Steel and Rose Gold Watch
Ref. 178271-0012
Rolex Datejust 31mm 178271-0012 Pink Diamond Computer Dial Jubilee Bracelet Two-Tone Steel and Rose Gold Watch
$15,500.00
Rolex Datejust 31mm 68273 Champagne Dial Stainless Steel/Yellow Gold Watch Circa 1984
Ref. 68273
Rolex Datejust 31mm 68273 Champagne Dial Stainless Steel/Yellow Gold Watch Circa 1984
$7,499.00
Rolex Datejust 31mm 68274  Grey Tapestry Dial Steel Watch W/G Bezel Circa Ladies
Ref. 68274
Rolex Datejust 31mm 68274 Grey Tapestry Dial Steel Watch W/G Bezel Circa Ladies
$7,060.90
Rolex Datejust 31mm 68274 Black Index Dial Stainless Steel Watch W/G Bezel Circa
Ref. 68274
Rolex Datejust 31mm 68274 Black Index Dial Stainless Steel Watch W/G Bezel Circa
$7,060.90
Rolex Datejust 31mm 68274 Salmon Roman Dial Stainless Steel Watch W/G Bezel
Ref. 68274
Rolex Datejust 31mm 68274 Salmon Roman Dial Stainless Steel Watch W/G Bezel
$7,060.90
Rolex Datejust 31mm 68274 Silver Index Dial Stainless Steel Watch
Ref. 68274
Rolex Datejust 31mm 68274 Silver Index Dial Stainless Steel Watch
$7,899.00
Rolex Datejust 31mm 68274 White Roman Dial Stainless Steel Watch
Ref. 68274
Rolex Datejust 31mm 68274 White Roman Dial Stainless Steel Watch
$7,460.00
Rolex Datejust 31mm Factory White Mother of Pearl Dial 78274 Jubilee Band 1999
Ref. 78274
Rolex Datejust 31mm Factory White Mother of Pearl Dial 78274 Jubilee Band 1999
$9,499.00
Rolex Datejust 31mm Silver Index Dial Stainless Steel Watch White Gold Bezel 68274
Ref. 68274
Rolex Datejust 31mm Silver Index Dial Stainless Steel Watch White Gold Bezel 68274
$9,499.00
Rolex Datejust 31mm Silver Stick Dial Stainless Steel Watch White Gold Bezel
Ref. 68274
Rolex Datejust 31mm Silver Stick Dial Stainless Steel Watch White Gold Bezel
$9,499.00
Rolex Datejust 68274 31mm White Roman Dial Stainless Steel Watch White Gold Bezel
Ref. 68274
Rolex Datejust 68274 31mm White Roman Dial Stainless Steel Watch White Gold Bezel
$9,156.40
Rolex 31mm Datejust 278341RBR-0009 Oyster Pink Index Dial Scattered Diamond Bezel Stainless Steel & Rose Gold Watch
Ref. 278341RBR-0009
Rolex 31mm Datejust 278341RBR-0009 Oyster Pink Index Dial Scattered Diamond Bezel Stainless Steel & Rose Gold Watch
$18,999.00

Rolex Lady-Datejust 31 Price

The cost of a Datejust Lady 31 in our store ranges from $6,598 to $50,500 depending on the model and condition of the timepiece.

About the Rolex Datejust 31

Introduced as part of the legendary Datejust line, the 31 mm variant was designed specifically for women who appreciate timeless beauty and mechanical excellence. It preserves the unmistakable Datejust DNA — the Cyclops date window, Oyster case, and perpetual movement — while offering a more delicate size suited for daily elegance.

Design and Craftsmanship

Every Rolex Datejust 31 reflects meticulous craftsmanship. The Oyster case provides water resistance up to 100 meters, while the signature fluted bezel and Jubilee bracelet elevate its femininity. Dials come in luxurious variations — mother-of-pearl, olive green, pink sundust, silver floral, or diamond-paved — each uniquely elegant.

The interplay between precious metals and textures gives every piece its own identity. Whether in Everose Rolesor or White Rolesor, the Lady Datejust 31 remains versatile enough for both everyday wear and formal occasions.


< Explore all Rolex 31mm

Rolex Datejust 31 Price Chart

Datejust 31 Lady • Last 12 months • Average

Over the last 12 months the average price for Rolex Datejust 31 at Watch My Diamonds ranged from $13,979 (Jan 2026) to $15,015 (Mar 2026), averaging $14,562 across 12 tracked months. The current average is $14,770.15, based on 72 priced listings.

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