Rolex Pepsi Watches
The Rolex Pepsi is legendary for its red and blue bezel, representing the pinnacle of the GMT-Master II series. Itโs a must-have for collectors and travelers alike. This watch is synonymous with global exploration.
Rolex Pepsi Series - Never Worn or Used
The Rolex Pepsi is one of the most iconic models in the Rolex lineup. Known and loved for its distinctive red and blue Cerachrom bezel, it is considered as a symbol of sophistication that combines practicality and exceptional craftsmanship. Introduced in the 1950s, the original model was created for Pan Am pilots as they ventured into long-haul international flights. With its striking design and historical significance, the Rolex Pepsi offers unparalleled value and prestige for those who are looking to invest or simply expand their luxury watch collection.
Unique Features and Innovations
Theย Rolex GMT-Master ll, also known as the Rolex Pepsi for its signature red and blue bezel is easily the one of the most recognizable watches worldwide. It attracts attention with its two-colored Cerachrome bezel, Oystersteel watch case and the five-piece link Jubilee bracelet.
Dual Timezones
Track time across two zones effortlessly with 24-hour arrow-tipped hand
Two Tone Bezel
Made from ultra-durable Cerachrom iconic Pepsi color scheme symbolizes aviation heritage and innovation
Oyster Case
Build-to-last case provides extraordinary resistance to water, corrosion and harsh conditions
Jubilee Bracelet
Specially created for the launch of Datejust in 1945, jubilee bracelet provides comfort and flexibility
Rolex Pepsi Cost
Active
Discontinued
| There are currently no Active Rolex Pepsi models. |
| Pepsi Model Ref. | Retail Price |
| 126710 | $10,700 |
Why is Rolex Pepsi so Hard to Get?
The Rolex Pepsi, among the GMT-Master II creations, is considered tough to get for a variety of reasons. First and foremost, Rolex's limited production policy plays a significant role in the popularity of this model. With its immense popularity, Rolex purposely keeps production numbers very few to maintain class exclusiveness. Furthermore, the striking blue and red bezel of Pepsi has added to its popularity with its iconic GMT functionality, making it highly sought after by watch enthusiasts and collectors. The demand is extremely high compared to supply, and the lists of authorized retailers are long, further fueling the impossibility of getting one. This makes many buyers take to the secondary market where prices can go way beyond retail.Is Rolex Pepsi Being Discontinued?
As it turns out, the border where the blue and red colors meet is where the issue gets a little tricky, with the blue color bleeding over into the red half so often that it has resulted in a 90% failure rate. Because of this, Rolex has significantly cut the number of Pepsis they ship to their retailers over the last six to twelve months, creating a massive supply restriction on the secondary market and really fueling this rumor of a possible discontinuation.Investment and value
The Rolex Pepsi is widely regarded as one of the most reliable luxury watch investment pieces due to its limited availability and strong demand. Because of its enduring popularity throughout the years its value has significantly risen in the pre-owned market. Robust construction, combined with historical significance and brand prestige, make it a smart investment choice for seasoned collectors as well as new investors.Historical Background
First introduced in 1954, the Rolex Pepsi was a response to the needs of international Pan Am pilots who required a watch that could track multiple time zones. The name โPepsiโ comes from its unique, bold red-and-blue bezel that not only distinguishes this model visually, but also enables practical timekeeping across the globe. Over the decades, the Rolex Pepsi evolved with engineering and technological advancements, retaining its hallmark colors while still adapting to modern materials like Cerachrom. Always timeless as well as forever modern, Rolex Pepsi remains on top.
Celebrities with Rolex Pepsi
The Rolex Pepsi has graced the wrists of various iconic figures. From business leaders to athletes and from TV personas to Hollywoodโs stars, this timepiece has been greatly treasured for its impeccable blend of style and functionality. Notable figures who have worn this masterpiece include:- Daniel Craig
- Ellen DeGeneres
- Orlando Bloom
- Sylvester Stallone
- Daniel Craig
- Orlando Bloom
- Nick Dunne
- Keanu Reeves
Womenโs Rolex Pepsi
- Case Diameter:40mm
- Dial Color Options: Black, Blue, White (Meteorite)
- Bezel Options:Bidirectional rotatable, 24-hour bezel with red and blue Cerachrom insert in ceramic, molded numerals and graduations
- Bracelet Options:Jubilee or Oyster bracelets in Oystersteel with folding Oysterlock safety clasp featuring Easylink 5 mm comfort extension link (904L steel); Leather strap, NATO strap, Rubber strap
Maintenance and Care for Rolex Pepsi
Frequently Asked Questions
Why is it called the Rolex Pepsi? The name comes from its iconic red and blue bezel, reminiscent of the classic Pepsi-Cola logo.
Why is the Rolex Pepsi more expensive than the Rolex Batman? Due to its longer history, and the challenges in producing the red and blue Cerachrom bezel, The Rolex Pepsi is often more expensive than the Rolex Batman.
Is the Rolex Pepsi waterproof? Yes, the Rolex Batman is water-resistant up to 100 meters, making it optimal for everyday wear and light water activities.
Is the Rolex Pepsi discontinued? While some older Pepsi references have been discontinued, the current model 126710BLRO is still in production.
Is the Rolex Pepsi a good investment? Rolex watches, including the Rolex Pepsi, have a history of holding and appreciating in value over time, making them a popular choice among collectors and watch enthusiasts.