Never Worn or Used Rolex Coke Watches
The Rolex Coke features a bold red and black bezel, capturing the spirit of adventure. Itโs a classic choice for those who appreciate dual time zones. This GMT-Master II is both functional and stylish.
Rolex Coke Series
The Rolex Coke GMT-Master II allows wearers to track two time zones simultaneously. Its distinctive red and black color scheme not only gives the watch its unique identity, but also enhances readability.
Unique Features and Innovations
This unique timepiece radiates unparalleled charm and boldness with its legendary black and red bezel. The watch is ideal for adventure lovers and those who value luxury and sophistication. Rolex Coke, much like other legendary Rolex timepieces, stands as an enduring emblem of prestige and reliability.
Ceramic Bezel
The distinctive bezel boasts exceptional durability and resistance to scratches.
Triple Crown Lock
Ensures water resistance up to 100 meters, making it the perfect companion for any adventure.
Automatic Movement
Thanks to this unique feature, you will have an accurate perception of time, even in extreme conditions.
Oyster Bracelet
A perfect symbol of comfort and durability, which makes the watch particularly elegant and attractive.
Rolex Coke Cost
Active
Discontinued
| There are currently no Active Rolex Coke models. |
| Rolex Coke Model Ref. | Retail Price |
| 16170 | $5,750 |
| 16760 | $3,000 |
Is Rolex Coke Discontinued?
Originally named the GMT Master II reference 16760, the Rolex Coke was introduced for the first time in 1983. This new model made a quantum leap in the GMT Master series, majorly improving many features of the predecessor. Not just a watch, but a gateway to a new era when Rolex created the first iconic GMT timepiece. Probably one of its most distinctive features-the red-and-black bezel-led people to give the watch the playful nickname "Coke." However, after years of production, Rolex discontinued the Coke in 2007, making it a rare find today. The demand for a Rolex Coke remains high among collectors, though as a new model, it is no longer available. Its unique design and historical value keep it desirable in the secondary market.Why is the Rolex Coke Resale Value so High?
Several factors might explain such high resale value for the Rolex Coke, especially of the discontinued GMT Master II reference 16760. First, due to the fact that it was a limited-production item and was then discontinued in 2007, the item became so rare and popular among collectors. The special red-and-black bezel that gave it the nickname "Coke" bestowed an instant and different look compared to all other GMT models. Additionally, the Rolex brand itself commands a certain value, as it is well-recognized for its craftsmanship, reliability, and iconic status within the luxury watch market. Due to this fact, discontinued models such as the Coke, no longer available from any authorized dealer, tend to appreciate in value. Additionally, the historical significance of Coke as one of the first GMT models with a two-tone bezel enhances its desirability in the secondary market. All these combine to make it have a very high resale price.Investment and value
The Rolex Coke has distinguished itself as a legendary model in the luxury watch market. Its iconic status, limited availability and persistent popularity among collectors and watch enthusiasts have contributed to its value as an investment piece. ย Its remarkable design and superior craftsmanship make it a valuable investment choice.Historical Background
The Rolex Coke was created in the 1980s - during the early days of air travel expansion. Therefore, the need for accurate timekeeping across multiple time zones became increasingly important. A model especially loved by pilots and travelers, was created with a dual time zone function. The Rolex Coke GMT-Master II offers bold aesthetics and excellent functionality. Thanks to these unique features and the recognizable colors used in the design, The Rolex Coke became a collector's favorite from the moment it was released. ย Following Rolex's discontinuation of the Coke model, it became even more highly sought after. The Rolex Coke is considered a symbol of luxury, adventurous spirit and prestige.
Celebrities with Rolex Coke
Rolex Coke enjoys significant popularity among celebrities. Its presence is so widespread that standing it out can be challenging. We see Coca Cola Rolex watches on the wrists of:- Johnny Depp
- Brad Pitt
- David Backham
- Justin Timberlake
- Orlando Bloom
- Sylvester Stallone
- Jason statham
- Eric Clapton
Men's Rolex Coke
- Case Diameter:40mm
- Dial Color Options: Black
- Bezel Options:Bidirectional rotatable
- Bracelet Options:Jubilee or Oyster bracelets
Maintenance and Care for Rolex Coke
Frequently Asked Questions
Is The Rolex Coke a good investment option? Definitely! The Rolex Coke is an excellent investment due to its rarity and has been gaining popularity in the diverse luxury watch market for many years now.
Why is it called The Rolex Coke? The answer is simple. It is called Coke because of the distinct red and black bezel used in its iconic design, which resembles the colors of the Coca-Cola logo.
Is The Rolex Coke Discontinued? Yes, Rolex has discontinued the GMT-Master II Coke, which increases interest and demand for the watch.
How can I confirm the authenticity of my Rolex?
Rolex Coke authenticity is verified through specific serial numbers.What distinguishes the Rolex Coke from the Rolex Pepsi? The main difference between them is the color of the bezel, Coke stands out with a red and black bezel, while the Rolex Pepsi features a blue and red one.