Rolex Day-Date Watches

Like its name, the Rolex Day-Date President displays both the day and the date of a modern calendar, which has become an iconic visual. The Day-Date is available in 36mm and 40mm, and 18k yellow, white, rose gold as well as platinum for colorway. Show more

Sell My Rolex Day-Date

The Rolex Day-Date Presidential remains the ultimate statement of power and prestige after nearly seven decades on the wrists of world leaders, titans of industry, and cultural icons. Despite countless luxury watch innovations since its 1956 debut, nothing quite captures the essence of success like the commanding presence of this horological masterpiece. When someone glances at your wrist and spots that distinctive president bracelet paired with the day and date complications, they immediately understand you’ve arrived.

Since its introduction, the Rolex Day-Date has evolved technically while maintaining its unmistakable DNA—a remarkable feat in an industry where trends come and go with alarming speed. The exclusive 18k gold or platinum construction certainly contributes to its enduring appeal, yet what truly sets this timepiece apart is how it manages to be both understated and instantly recognizable. Indeed, this duality explains why, even in 2025, CEOs, presidents, and celebrities still choose it over newer, more technologically advanced options.

Rolex Day-Date Series - Never Worn or Pre-Owned

The Rolex Day-Date, known as a Rolex Presidential is worn by many of the world's elite and has become a symbol of influence, power and status. Due to their innovative design and a unique place in history, Rolex Day-Date wristwatches are among the most desirable pre-owned watches around.
front rolex day-date watch
rolex day-date bracelet and back

Rolex Day Date Unique Features and Innovations

With its incredible features and innovations, the symbol of luxury - the Rolex Day-Date continues to impress people. Each evolution of this timepiece conveys a blend of tradition and modernity. Rolex Day-Date watches first made some necessary technical improvements, which was a big innovation for people at that time. Whether it's diving, traveling, business meetings, or other activities, its features adapt to various occasions. Offering more than just a luxury accessory, it provides an unforgettable cutting-edge experience. The Rolex Day-Date's unique characteristics make it instantly recognizable, unique and desirable.
daydate day display

Day-Date Display


The Rolex Day-Date are the first wristwatches to display both the date and the full day of the week on their dials.
day date water resistant logo

Oyster Case


One of the convenient features of the Rolex Day-Date timepieces is their waterproof Oyster case up to 100 meters.
day-date precious metals logo

Precious Metals


Rolex uses only precious metals such as: 18k yellow gold, white gold, everose gold and platinum for creating Day-Date models.
day-date president logo

President Bracelets


One of the Rolex Day-Date's iconic features is its emblematic President bracelet, with its semi-circular three-piece links.

Rolex Day Date Price


Active
Discontinued
Day-Date Model Ref. Retail Price
228235 $43,200
228238 $40,100
228239 $43,200
228206 $66,200
228236 $63,300
228348RBR $58,000
228396TBR $111,800
128238 $36,500
128235 $39,500
Day-Date Model Ref. Retail Price
18238 $15,200
18038 $15,200
118238 $33,500
218238 $36,650
218206 $63,250
118239 $36,400
118208 $29,650
218235 $39,400
118235 $36,400
18239 $17,800
118138 $23,700
6611 $9,900

Does Rolex Day Date Hold Value?

Yes, the Rolex Day-Date always holds its value. This Rolex model is nicknamed " President ". This Rolex model is made of high quality materials, which further increases the demand for this date in the market. The Rolex Day-Date produces limited editions which further increase the demand and value of this model. Rolex has created and established one of the most beloved and iconic models of collectors. A few older models or limited editions that have distinctive features such as specific dial colors or historical significance, these models continue to increase in price over time and are in greater demand in the market due to their scarce and limited number. As a prestigious brand, Rolex is known for its reliability and sophistication, which further helps this model retain its value. This model is an ideal option for those looking for a reliable standout and sophisticated wristwatch that effortlessly maintains its value.

What Is the Cheapest Day Date?

The cheapest Rolex Day-Date model is the Day-Date 36, available in 18k yellow gold or Everose gold. This sophisticated and elegant model is often considered for first-time watch buyers because it is relatively budget-friendly, or it is also a good option for those starting their wristwatch collection. For those who consider used models, its price is about $9000 - $11000. The price of this model depends on several factors. One factor is the age of the watch, when it was released and how long ago it was last repaired. The second factor is the condition, how it was stored and cared for by the previous owner, whether there are scratches or some technical problem. Although this Day Date is the cheapest model, it is still made of high quality materials and excellent craftsmanship.

Will Rolex Day Date be Discontinued?

No, Rolex does not plan to discontinue this model. This model is a symbol of prestige, elegance and sophistication that has been adorning human wrists since 1956. Rolex unveils and refines the day-date upon release. Rolex as a brand is known for canceling models or making subtle adjustments to the line-up, but a model like the Day Date that has an amazing and long history cannot be discontinued. Instead, Rolex will redevelop and make this model even more sophisticated and unique. The Rolex Day-Date is very much in demand in the market due to its distinctive features design and durability due to its relevance, Rolex is not thinking of discontinuing this model. Collectors and watch lovers appreciate this model and consider it one of the most advanced in the watch industry.

Investment and value

The Rolex Day-Date watches have proven to be not just prestigious accessories, but lucrative investment opportunities and are regarded as significant investment pieces in the world of luxury wristwatches. Its enduring appeal and prestigious reputation make it a sought-after timepiece among collectors. There are several factors that contribute to its strong investment potential:
  • Limited production
  • Classic design
  • Historical significance
  • Material quality
Overall, the Rolex Day-Date represents a solid investment opportunity, offering both aesthetic enjoyment and the potential for long-term value appreciation

Day Date Rolex Historical Background

The Rolex Day-Date launched in 1956 and became the first-ever waterproof & self-winding chronometer watch to offer a modern calendar with an instantaneous day display. It was the first-ever wristwatch to indicate the day of the week spelt out in full. When the Datejust was released back in 1945, it was positioned as Rolex's flagship watch, and it set the standard for how a date complication on a wristwatch should function. But by 1956, Rolex was ready to take the next step in calendar wristwatches, and it came up with the Rolex Day Date as a new flagship line of timepieces. The Rolex Presidential Day-Date made its grand debut in 1956, changing the landscape of luxury watchmaking. The first references produced within the series were the 6510 and 6511. Over the years, Rolex Day-Date has undergone significant evolution, including the switch from acrylic to sapphire crystals. The 6510 and 6511 also sported Rolex's patented waterproof Oyster case and self-winding Perpetual movement.

rolex day date history


Celebrities with Rolex The Day-Date

Exclusively offered in precious metals (except for a small handful of vintage & prototype models in stainless steel), the Rolex Day-Date became a popular choice for many of the world's most prominent and influential people. The watch was notably worn by the 34the President of the United States, and World War II General Dwight D. Eisenhower. Since then, the ultimate luxury - The Rolex Day-Date was nicknamed "El Presidente", which is a watch that features the exclusive President bracelet. Over the years, it has been found on the wrists of many dignitaries worldwide. Nowadays, it has not only been admired by world leaders, but by the younger generation as well. Here is a list of some of the most prominent figures:
  1. Lyndon B. Jonson (36th President)- Rolex Day-Date in 18k yellow gold
  2. Richard Nixon (37th President)- Rolex Day-Date in 18k yellow gold
  3. Gerald Ford (38th President)- Rolex Day-Date in 18k yellow gold
  4. Ronald Reagan (40th President)- Rolex Day-Date in 18k yellow gold
  5. Bill Clinton (42nd President)- Rolex Day-Date in 18k yellow gold
  6. Donald Trump (45th President)- Rolex Day-Date in 18k yellow gold, champaign dial
  7. Jack Nicklaus- Rolex Day-Date in 18k yellow gold
  8. Michael Jordan- Rolex Day-Date in Platinum, with ice blue dial and Rolex MasterPiece
  9. Tenzin Gyatso (14th Dalai Lama)- Rolex Day-Date in 18k yellow gold, with blue baton and lapis lazuli dials.
  10. Jay-Z- Rolex Day-Date in 18k yellow gold, with champaigne dial
This is just a short list of celebrities that own and wear day-date rolexes, but you can find president, sport superstarts, singers and rappers. Some see it as a status symbol while others (such as Dalai Lama) collect them for their love of mechanical timepieces.

Men's and Women's Rolex Day-Date

Rolex Day-Date for Men


men's rolex day-date

  1. Case Diameter: 36mm and 40mm
  2. Dial Color Options:Black, White, Silver, Blue, Green, Champagne, Gray
  3. Bezel Options:Smooth, Fluted, or Diamond-set
  4. Bracelet Options:President bracelet (semi-circular three-piece links), Oyster bracelet, or leather strap

Rolex Day-Date for Women


womens rolex day-date

  1. Case Diameter:  36mm
  2. Dial Color Options: Black, White, Silver, Blue, Green, Champagne, Pink, and more
  3. Bezel Options: Smooth, Fluted, or Diamond-set
  4. Bracelet Options: President bracelet (semi-circular three-piece links), Oyster bracelet, or leather strap
 

Rolex Day-Date Bezel

Rolex Day-Date models feature a variety of bezels, each adding a unique touch of elegance and distinction to these prestigious timepieces.
  • Fluted Bezel
  • Smooth Bezel
  • Diamond-Set Bezel
  • Bark Bezel

THE CALIBRE 3255 - State-of-the-Art Technology

The new Day-Date 40 & Day-Date 36 comes equipped with a new-generation movement, caliber 3255. In 2014, it was entirely developed and manufactured by Rolex for an excellent level of performance. With its self-winding mechanical movement, caliber 3255 is at the forefront of the art of watchmaking. A perfect demonstration of Rolex technology, with 14 patents, it offers major gains in terms of precision, resistance to shocks & magnetism, ease of use, power reserve, and reliability.

Maintenance and Care for Rolex Day Date

rolex day-date care and maintenance infographic

Craftsmanship of Pure Luxury

The Swiss Luxury Watchmaker Rolex exclusively uses yellow, rose (Everose), and white gold or platinum for the cases and President Bracelet. Even the index markers are made of 18k gold and won't tarnish over the years. Rolex didn't just create the different colored dials in-house, but interestingly they also produced them almost entirely by hand. Dials in the Day-date line of watches come in black, blue, green, silver, ice blue, orange, and brown. Bezels are of two types of bezels: fluted or, since 2000, a glossy, domed bezel that sometimes matches the sapphire glass on the platinum watches. The fluted bezel has been in production since the Day-Date's inception. Plus, the case comes in two diameters: 36 mm and 40 mm. The Day-Date II is perhaps available with a 41-mm case. Variants with mother-of-pearl dials are stunning too, and many models even feature “diamond index markers.” The Day-Date ref. 18038 is a highly sought-after watch, and the pre-owned model goes for as little as $ 12,500. These Day-Dates from the 1970s and 80's have the “Stella” dial. Stella dials are made from solid enamel and come in a variety of colors, including yellow, blue, black, orange, pink, white, mother of pearl, salmon, and more. Enamel dials are usually fired in a furnace, but in this case, it was created using a special kind of enamel varnish.

Frequently Asked Questions


How does the Rolex Day-Date work? The rolex day-date shows both the day of the week and date. You can turn the crown clock wise to set the date, as for setting the day, you can turn the crown counterclockwise.
Can Rolex Day-Date go in water? Yes, you can go underwater up to 100 meters with Rolex day-date, although make sure that the crown is screwed in titly when going for a swim, not to damage the watch.
What movement is in a Rolex Day-Date? The calibre 3255 is a selfwinding movement that characterizes 36mm and 40mm Rolex day-dates.
How long can a Rolex day date sit without winding? If you take off the watch and let it sit, it would last up to 2 days, but keep in mind, that the day-date is selfwinding and gains movement when you wear it during the day.