Luxury Watches (212) 382-2600

Tag Heuer Watches

TAG Heuer, due to its precise timekeeping, is very popular among the sporting crowd especially those in Auto racing. As such, these watches are perfectly legible and impervious even during extreme vibrations. Show more

About TAG Heuer

Founded by Edouard Heuer in St-Imier, Switzerland, TAG Heuer revolutionized the world of horology with inventions like the oscillating pinion (1887) — still used in modern chronographs today.

Popular TAG Heuer Collections

TAG Heuer Carrera

The Carrera is a racing-inspired chronograph, launched in 1963 to honor the Carrera Panamericana. With sleek lines, sapphire crystal, and the reliable Heuer 02 movement, it’s one of the most respected chronographs in Swiss watchmaking. Available in stainless steel, ceramic, and gold variants.

TAG Heuer Aquaracer

Designed for explorers and divers, the Aquaracer delivers durability and water resistance up to 300 meters. Its sporty design, ceramic bezel, and luminous dial make it a favorite for both adventure and style.

TAG Heuer Monaco

A true icon. The square-dial Monaco, made famous by Steve McQueen in the 1970 film Le Mans, was the first automatic chronograph with a waterproof square case. It remains one of TAG Heuer’s most collectible designs.

TAG Heuer Formula 1

Youthful and dynamic, the Formula 1 collection celebrates the brand’s ongoing partnership with racing. These watches feature bold colors, quartz or automatic movements, and unbeatable reliability.

Materials and Movements

TAG Heuer uses Swiss-made automatic and quartz movements crafted for accuracy and endurance. Cases are forged from 316L stainless steel, titanium, ceramic, and gold, while the brand’s sapphire crystals are anti-reflective and scratch-resistant. High-end models feature the Heuer 02 or Calibre 16 automatic chronograph movements — precision-engineered for performance with up to 80 hours of power reserve.
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TAG Heuer Formula 1 Quartz Chronograph Blue Dial Men's Watch CAZ1014.BA0842
Ref. CAZ1014.BA0842
TAG Heuer Formula 1 Quartz Chronograph Blue Dial Men's Watch CAZ1014.BA0842
$2,100.00
Tag Heuer Formula 1 CAZ101AN.BA0842 Chronograph Quartz 43mm Red Dial Steel Case
Ref. CAZ101AN.BA0842
Tag Heuer Formula 1 CAZ101AN.BA0842 Chronograph Quartz 43mm Red Dial Steel Case
$2,250.00
Tag Heuer Aquaracer Professional 200 WBP2410.BA0622 30mm Stainless Steel With Black Diamond Dial
Ref. WBP2410.BA0622
Tag Heuer Aquaracer Professional 200 WBP2410.BA0622 30mm Stainless Steel With Black Diamond Dial
$3,250.00
Tag Heuer Aquaracer Professional  200 WBP2414.BA0622 30mm Stainless Steel With Red MOP Diamond Dial Watch
Ref. WBP2414.BA0622
Tag Heuer Aquaracer Professional 200 WBP2414.BA0622 30mm Stainless Steel With Red MOP Diamond Dial Watch
$3,400.00
Tag Heuer Aquaracer Professional  200 WBP2415.BA0622 30mm Stainless Steel With Green Diamond Dial
Ref. WBP2415.BA0622
Tag Heuer Aquaracer Professional 200 WBP2415.BA0622 30mm Stainless Steel With Green Diamond Dial
$3,400.00
Tag Heuer Aquaracer Professional 300 WBP2010.BA0632 43mm Blue Dial Stainless Steel
Ref. WBP2010.BA0632
Tag Heuer Aquaracer Professional 300 WBP2010.BA0632 43mm Blue Dial Stainless Steel
$4,000.00
Tag Heuer Aquaracer Professional 300 WBP2010.FT6198  43mm Blue Dial Stainless Steel With Blue Rubber Band
Ref. WBP2010.FT6198
Tag Heuer Aquaracer Professional 300 WBP2010.FT6198 43mm Blue Dial Stainless Steel With Blue Rubber Band
$3,800.00
Tag Heuer Aquaracer Professional  300 WBP201D.FT6197 43mm Carbon PVD Stainless Steel With Black Rubber Watch White Dial
Ref. WBP201D.FT6197
Tag Heuer Aquaracer Professional 300 WBP201D.FT6197 43mm Carbon PVD Stainless Steel With Black Rubber Watch White Dial
$4,100.00
Tag Heuer Aquaracer Professional 300 WBP231N.FT6234 Blue Dial Rubber Band
Ref. WBP231N.FT6234
Tag Heuer Aquaracer Professional 300 WBP231N.FT6234 Blue Dial Rubber Band
$3,850.00
Tag Heuer Aquaracer Professional 300 WBP231C.BA0626 36mm Stainless Steel
Ref. WBP231C.BA0626
Tag Heuer Aquaracer Professional 300 WBP231C.BA0626 36mm Stainless Steel
$3,250.00
Tag Heuer Aquaracer Professional 300 WBP231D.BA0626 36mm Stainless Steel Black Dial
Ref. WBP231D.BA0626
Tag Heuer Aquaracer Professional 300 WBP231D.BA0626 36mm Stainless Steel Black Dial
$3,250.00
Tag Heuer Aquaracer Professional  300 WBP231J.BA0618 36mm Stainless Steel With Pink Diamond Dial
Ref. WBP231J.BA0618
Tag Heuer Aquaracer Professional 300 WBP231J.BA0618 36mm Stainless Steel With Pink Diamond Dial
$3,750.00
Tag Heuer Aquaracer Professional 300 Date WBP231M.BA0618 Purple Diamond Dial
Ref. WBP231M.BA0618
Tag Heuer Aquaracer Professional 300 Date WBP231M.BA0618 Purple Diamond Dial
$4,050.00
Tag Heuer Aquaracer Professional 300 Date WBP231L.BA0618 Green Dial 36mm
Ref. WBP231L.BA0618
Tag Heuer Aquaracer Professional 300 Date WBP231L.BA0618 Green Dial 36mm
$4,050.00
Tag Heuer Aquaracer Professional 300 WBP5110.BA0013 42mm Stainless Steel With Black Dial
Ref. WBP5110.BA0013
Tag Heuer Aquaracer Professional 300 WBP5110.BA0013 42mm Stainless Steel With Black Dial
$4,000.00
Tag Heuer Aquaracer Professional  300 WBP5110.FT6257 Black Dial 42mm Stainless Steel With Black Rubber
Ref. WBP5110.FT6257
Tag Heuer Aquaracer Professional 300 WBP5110.FT6257 Black Dial 42mm Stainless Steel With Black Rubber
$3,800.00

FAQs

Is TAG Heuer the same level as Omega?

TAG Heuer and Omega are both Swiss luxury watch brands, but Omega sits slightly higher in terms of prestige, movement finishing, and price range. TAG Heuer, however, offers exceptional value and heritage in motorsport-inspired design.

Why is TAG Heuer expensive?

TAG Heuer watches are expensive because they use Swiss-made movements, premium materials, and precise engineering. The brand’s rich history, in-house innovation, and enduring reliability justify their pricing within the luxury segment.

TAG Heuer Average Price Chart

Tag Heuer • Last 12 months • Average

Over the last 12 months the average price for TAG Heuer at Watch My Diamonds ranged from $4,205 (Oct 2025) to $20,706 (Jan 2026), averaging $8,431 across 11 tracked months. The current average is $5,480.38, based on 100 priced listings.

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