Luxury Watches (212) 382-2600

Rolex Datejust 31

The Rolex Datejust 31 is the definition of feminine sophistication. Sized at 31 millimeters, it offers a refined balance between classic Rolex design and modern comfort. Whether crafted in Oystersteel, Everose gold, or Rolesor (two-tone), every Lady Datejust 31 radiates understated luxury and precision.
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Rolex Datejust 31mm Silver Index Dial Stainless Steel Watch White Gold Bezel 68274
Ref. 68274
Rolex Datejust 31mm Silver Index Dial Stainless Steel Watch White Gold Bezel 68274
$9,499.00
Rolex Datejust 31mm Silver Stick Dial Stainless Steel Watch White Gold Bezel
Ref. 68274
Rolex Datejust 31mm Silver Stick Dial Stainless Steel Watch White Gold Bezel
$9,499.00
Rolex Datejust 31mm MOP Diamond Dial Jubilee 278381rbr-0026 Stainless Steel and Rose Gold
Ref. 278381RBR-0026
Rolex Datejust 31mm MOP Diamond Dial Jubilee 278381rbr-0026 Stainless Steel and Rose Gold
$31,750.00
Rolex Datejust 68274 31mm White Roman Dial Stainless Steel Watch White Gold Bezel
Ref. 68274
Rolex Datejust 68274 31mm White Roman Dial Stainless Steel Watch White Gold Bezel
$9,156.40
Rolex  Datejust 31 Steel and White Gold 278274-0029 Fluted Bezel Silver Diamond Dial Oyster Bracelet
Ref. 278274-0029
Rolex Datejust 31 Steel and White Gold 278274-0029 Fluted Bezel Silver Diamond Dial Oyster Bracelet
$15,950.00
Rolex 31mm Datejust 278341RBR-0009 Oyster Pink Index Dial Scattered Diamond Bezel Stainless Steel & Rose Gold Watch
Ref. 278341RBR-0009
Rolex 31mm Datejust 278341RBR-0009 Oyster Pink Index Dial Scattered Diamond Bezel Stainless Steel & Rose Gold Watch
$18,999.00
Rolex Datejust 31 Fluted Bezel Mother of Pearl Diamond Dial 278273-0028 Jubilee Bracelet
Ref. 278273-0028
Rolex Datejust 31 Fluted Bezel Mother of Pearl Diamond Dial 278273-0028 Jubilee Bracelet
$24,550.00
Rolex Datejust 31 Steel and White Gold Fluted Bezel 278274-0030 Silver Diamond Dial Jubilee Bracelet
Ref. 278274-0030
Rolex Datejust 31 Steel and White Gold Fluted Bezel 278274-0030 Silver Diamond Dial Jubilee Bracelet
$17,150.00
Rolex Datejust 31 Steel and White Gold Fluted Bezel 278274-0034 Blue Roman Dial Jubilee Bracelet Watch
Ref. 278274-0034
Rolex Datejust 31 Steel and White Gold Fluted Bezel 278274-0034 Blue Roman Dial Jubilee Bracelet Watch
$14,600.00
Rolex Datejust 31mm 68274 Salmon Dial Stainless Steel Watch W/G Bezel Circa
Ref. 68274
Rolex Datejust 31mm 68274 Salmon Dial Stainless Steel Watch W/G Bezel Circa
$7,610.90
Rolex Datejust 31mm Stainless Steel 278341RBR-0019 and Rose Gold Domed Bezel Ladies Watch
Ref. 278341RBR-0019
Rolex Datejust 31mm Stainless Steel 278341RBR-0019 and Rose Gold Domed Bezel Ladies Watch
$22,750.00
Rolex Datejust 31 Steel and Everose Gold 278271-0004 Fluted Bezel Chocolate Roman Dial Jubilee
Ref. 278271-0004
Rolex Datejust 31 Steel and Everose Gold 278271-0004 Fluted Bezel Chocolate Roman Dial Jubilee
$22,050.00
Rolex Everose Gold 278275-0039 Datejust 31 Fluted Bezel Silver Diamond Dial - President Bracelet
Ref. 278275-0039
Rolex Everose Gold 278275-0039 Datejust 31 Fluted Bezel Silver Diamond Dial - President Bracelet
$52,000.00
Rolex Steel and Yellow Gold Datejust 31 Watch 278273-0022 Fluted Bezel Dark Grey Diamond Dial - Jubilee Bracelet
Ref. 278273-0022
Rolex Steel and Yellow Gold Datejust 31 Watch 278273-0022 Fluted Bezel Dark Grey Diamond Dial - Jubilee Bracelet
$21,400.00
Rolex Datejust 31 278275-0025 President Bracelet 18kt Everose Gold Diamond Chocolate Dial
Ref. 278275-0025
Rolex Datejust 31 278275-0025 President Bracelet 18kt Everose Gold Diamond Chocolate Dial
Price on request
Rolex Datejust 31mm 278285rbr-0036 President Rose Gold Watch with Diamond Bezel Silver Floral Dial 2024
Ref. 278285RBR-0036
Rolex Datejust 31mm 278285rbr-0036 President Rose Gold Watch with Diamond Bezel Silver Floral Dial 2024
Price on request

Rolex Lady-Datejust 31 Price

The cost of a Datejust Lady 31 in our store ranges from $6,598 to $50,500 depending on the model and condition of the timepiece.

About the Rolex Datejust 31

Introduced as part of the legendary Datejust line, the 31 mm variant was designed specifically for women who appreciate timeless beauty and mechanical excellence. It preserves the unmistakable Datejust DNA — the Cyclops date window, Oyster case, and perpetual movement — while offering a more delicate size suited for daily elegance.

Design and Craftsmanship

Every Rolex Datejust 31 reflects meticulous craftsmanship. The Oyster case provides water resistance up to 100 meters, while the signature fluted bezel and Jubilee bracelet elevate its femininity. Dials come in luxurious variations — mother-of-pearl, olive green, pink sundust, silver floral, or diamond-paved — each uniquely elegant. The interplay between precious metals and textures gives every piece its own identity. Whether in Everose Rolesor or White Rolesor, the Lady Datejust 31 remains versatile enough for both everyday wear and formal occasions.
< Explore all Rolex 31mm

Rolex Datejust 31 Price Chart

Datejust 31 Lady • Last 12 months • Average

Over the last 12 months the average price for Rolex Datejust 31 at Watch My Diamonds ranged from $13,979 (Jan 2026) to $15,015 (Mar 2026), averaging $14,542 across 11 tracked months. The current average is $14,782.99, based on 73 priced listings.

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