Luxury Watches
Located in The Diamond District NYC, Watch My Diamonds has served New York’s discerning watch collectors since 2012. Show more
Our Manhattan showroom features:
- Over 1200+ luxury timepieces
- In‑house certified watchmakers
- Private appointments available
MOST POPULAR ROLEX
Men & Women Luxury Timepieces
NEW ARRIVALS
ICONIC TIMEPIECES
New & Pre-Owned Wristwatches
EDITORS PICKS
NEWS & ARTICLES
Aminoff Brothers
Dedicated to the Highest Quality
Welcome to the world of brilliance and elegance! At Aminoff & Co, we are more than just fine jewelers—we are creators of timeless beauty. Every piece we craft is a reflection of style, sophistication, and individuality, designed to make a lasting impression.
Founded at the perfect crossroads of quality and creativity, brothers Dmitry and Alex Aminoff have curated a collection of exquisite jewelry and luxury timepieces, each designed to add a touch of glamour and radiance to your life. Backed by a team of certified bench jewelers, horologists, gemologists, designers, diamond setters, polishers, and photographers, we are here to support you at every step of your jewelry journey.
But our story is about more than just fine craftsmanship—it’s about resilience, dedication, and passion. 30 years ago, my brother and I arrived in New York as refugees, carrying with us a deep-rooted work ethic instilled by our parents. Through hard work and unwavering commitment, we turned our dream into reality. Today, we are honored to be located in the world-famous Diamond District of New York City, just steps away from Times Square and Rockefeller Center.
The sparkle of our creations is only matched by the joy of our clients, and we are forever grateful for your trust and support. To each and every one of you who has been part of our journey—thank you.
Let’s continue creating moments of brilliance together.
— Aminoff Brothers