Rolex introduced the Jubilee dial in 1985 to commemorate Datejust’s 40th anniversary, and the brand’s 80th anniversary, marking a milestone in its legacy of craftsmanship and innovation.
This distinctive dial features a repeating “ROLEX” motif, creating a textured and sophisticated appearance that enhances the elegance of models like the Datejust. Some people called this dial the “Computer dial”.

Yes, the Rolex Jubilee dial—with its repeating “ROLEX” pattern—has been discontinued. It was once offered on Datejust and Day-Date models, but Rolex no longer produces it, making existing examples collectible in today’s market.