Rolex Datejust started the iconic date in a window in 1945. The Datejust line is available in 5 sizes: 28mm, 31mm, 34mm, 36mm, 41mm. For case and bracelet, the possible choices are full stainless steel, two-tone gold, stainless steel, or solid gold.
The Rolex Datejust collection is a symbol of elegance, functional ingenuity and unrivaled quality. Datejust watches are suitable for both business and social meetings. Their date complication serves as a reminder of the importance of each passing day. The design is tailored to everyone´s personal style.
Unique Features and Innovations of a Datejust
Since the debut of the Rolex Datejust, these iconic timepieces have continuously evolved, bringing great innovations to the luxury watch world. By making its models more diverse and comfortable over time. These luxury timepieces, providing unrivaled features, made life faster and easier by providing multiple functionalities simultaneously. Whether for diving, traveling, or other activities, these watches are suited for various situations. In the end, this is not just a watch; this is comfort, this is quality, and this is history.
Date Display
Rolex Datejust was the world's first luxury watch that featured an automatically changing date function.
Cyclops Lens
Datejust features a date window which is accompanied by a Cyclops Lens enlarging the date by exactly 2.5 times.
Self-Winding
Datejust Models are all characterized my self-winding movement with the exception of Oyster Quartz Datejust
Bracelets
Datejust features Oyster, President and designed especially for Datejust: The Jubilee Strap.
Rolex Datejust Price
Active
Discontinued
Datejust Model Ref.
Retail Price
126200
$7,450
126331
$14,600
126200
$7,350
126233
$12,500
126231
$12,800
126333
$14,150
278274
$8,250
278273
$11,000
Datejust Model Ref.
Retail Price
116234
$7,950
116233
$13,250
16220
$3,300
116334
$9,350
79173
$7,200
16014
$2,500
16200
$2,800
16013
$4,500
68273
$5,900
69174
$2,700
79174
$2,700
179173
$8,900
116300
$8,100
69178
$11,400
116333
$12,700
179171
$9,200
Will Datejust be Discontinued?
Rolex didn't just stop production of the entire line, but it did stop some specific models. This particular Rolex Datejust 36 with Palm Dial (Ref. 126200) and Fluted Dial (Ref. 126233) is no longer part of the current production line and will be discontinued by Rolex in 2024.
Discontinuing this model shows Rolex's experience in the market and marks the fact that certain models are being withdrawn in order to introduce new designs or improve their offerings. Datejust is one of the most iconic models of Rolex, which is distinguished by its rich and diverse collection.
The classic design of the Datejust, with its distinctive fluted bezel and date window, remains a cornerstone of the Rolex catalog. Ref. 126200 and Ref. 126233 Datejust models are available depending on the model's discontinuation.
Rolex rarely discontinues models without offering something new or updated to keep interest alive. Palm Dial and Fluted Dial are discontinued models of Rolex Datejust but the whole Datejust as a model will not be discontinued and there is no information about it.
Does Rolex Datejust Hold value?
Yes, Rolex Datejust always holds its value. Due to the refined and distinctive models that hold their value well, its wide selection allows its price to increase.
The value of this model is also helped by the brand's reputation, Rolex is known for quality craftsmanship and reliability. With its iconic design and versatile appeal, the Datejust has been part of the Rolex catalog since its debut in 1945 and continues to be one of the brand's most sought-after models.
The Datejust model, which has been operating since 1945, is still valuable because of its long and interesting history, which is of great value to collectors.
Due to its durability and high-quality materials, Datejust retains its value even in the secondary market.
Also this model has limited versions and rare production models which are not easy to buy and the price is high. Datejust is known for being a solid investment in terms of maintaining its value over the long term.
How to Value a Datejust?
The valuation of Rolex Datejust depends on several factors depending on its market price. Older models or limited editions with distinctive features such as rare dials or configurations have a higher value.
The condition of the watch is another factor in its value. A Rolex Datejust in perfect condition with minimal scratches and minimal signs of wear is worth more than a watch with major scratches, damage or technical issues, however Rolex watches are generally very durable and it is difficult to get a wristwatch in bad condition. A watch is more valuable when its original box and documentation are preserved.
One of the key factors in the Rolex Datejust's value is its dial and high-quality materials. The Datejust has a distinctive dial called the "palm" and has many color variations that affect its value. Another factor is market demand. Models that are no longer in production appreciate in value over time due to limited availability and high demand.
Investment and value
Its prestige never declines, just like its value, depending on its quality and materials. Buying a Rolex Datejust is always a great investment. It can be impossible to spoil it. Datejust price tends to increase over time. Rarely ever decreasing in value regardless of the passage of time. Rolex watches are exceptionally high in demand as preowned pieces. We offer these distinct advantages:
Limited edition timepieces
Rare models that are unavailable elsewhere
Diverse selection of Rolex watches at very affordable prices
Rolex Datejust Historical Background
During the 1940s, the watch industry was recovering from World War ll and Rolex seized this opportunity to advance its offerings. Datejust quickly became renowned for its elegance and reliability. It´s historical significance is tied closely to the evolution of Rolex as a Luxury brand and its influence on the watch industry as a whole.
The Rolex Datejust timepieces have a rich historical legacy that traces back in the mid-20th century. Rolex introduced the Datejust in 1945 to mark the 40th anniversary of the company. By the time the Datejust was introduced, Rolex had already established itself as a leader in precision and innovation. The development of the Datejust reflected the brand´s ongoing commitment to excellence and technological advancement.
David Beckham - Rolex Datejust 41mm, with black dial and smooth bezel.
Jennifer Anniston - Rolex Datejust 36mm, with silver or champagne Dial.
Bono - Rolex Datejust 36mm, with Jubilee bracelet and black dial.
Roger Rederer - Two tone Datejust II, with a “Wimbledon” Dial.
Daniel Craig - Rolex Datejust 36mm, with white dial and smooth bezel
Barrack Obama - Rolex Datejust 41mm, with blue dial and smooth bezel
LeBron James - Rolex Datejust Pearlmaster 39mm
Donald Trump - Rolex Datejust 36mm, with gold fluted bezel and champagne dial
Keanu Reeves - Rolex Datejust 36mm, with black or silver dial.
Victoria Beckham - Rolex Datejust 31mm, yellow gold case and President Bracelet.
Rolex Datejust is one of the most popular luxury watches to date. Above list is just a small, but notable list of celebrities that own this watch. Datejust being owned by ex US Presidents, football, basketball and tennis superstars and legends, hollywood actors and actresses, famous singers and rappers, makes it a hall of famer amond all watches.
Does Rolex Datejust hold value?
Yes, in general, Rolex watches are excellent investment pieces, as virtually all of them hold their value well over time.
Why does Rolex call it Datejust?
The Datejust owes its name to the date display window on the dial, which allows for easy date checking. It shows the date in numerals through a window positioned at 3 o´clock on the dial.
What is the rarest Rolex Datejust?
The rarest Rolex Datejust is the Tiger´s Eye dial, introduced in 1980. It is distinguished by its unique and appealing design.
Is Datejust a good everyday watch?
Yes, the Rolex Datejust´s design, durability, and diversity makes it perfect for everyday wear.
Sold 
Sold 
