What’s the Most Expensive Daytona Ever Made?


In 2017, a regular day in New York suddenly transformed into something extraordinary. It was auction day. A room packed with watch enthusiasts, each with one goal in mind-claim the legendary masterpiece as their own. The bidding kicked off at a cool million dollars. You’d think the next bid would be $1.5 million, right? Wrong! Someone jumped straight to a mind-blowing $10 million. You could practically hear the gasps in the room. The bidding war heated up. In the end, that iconic watch was finally sold… But how many million dollars did it go for? I’ll spill the beans soon!

For now, let’s get into the juicy details of Paul Newman’s Daytona, a watch that’s as cool as the man who wore it.


A Little Backstory

The Rolex Daytona, as we know it today, wasn’t always the king of chronographs. It actually had a pretty quiet start when it launched back in 1963. Rolex designed it for race car drivers, complete with a handy chronograph and tachymeter bezel—basically, it was made for people who wanted to look cool while calculating their lap times.

But here’s the thing: the Daytona wasn’t an instant hit. In fact, it sat around gathering dust in display cases. It was considered a bit of an oddball for Rolex fans back in the day. That all changed thanks to one guy – Paul Newman.

Rolex Daytona Black

Rolex Daytona Black PVD/DLC Coated Watch with Black Dial 116523


Paul Newman and Joanne Woodward

Image courtesy of  www.forbes.com

   Who Was Paul Newman?

Imagine a Hollywood star who didn’t just look good on the screen but could also burn rubber on a race track. That was Paul Newman – an iconic actor, a professional race car driver, and an all-around good guy. Known for his blue eyes and laid-back style, Newman was the kind of guy who could make anything look cool, and that included a particular Rolex Daytona.

In the late 1960s, his wife, Joanne Woodward, gave him a Daytona with an unusual dial, and the rest, as they say, is history. Newman didn’t wear this watch because he was trying to start a trend; he wore it because he loved racing. And he wore it all the time. This wasn’t a museum piece for him; it was a daily driver – scratches, scuffs, and all.


The Paul Newman Dial

Alright, let’s clear up what makes the “Paul Newman Dial” so special. This wasn’t a watch that was designed to be a collector’s item from the start. No, it was just another option from Rolex that wasn’t exactly popular at first. These so-called “exotic dials” had a quirky look with Art Deco-style numerals, a pop of color, and square-tipped markers in the sub-dials. It was a love-hate situation – at least until Paul Newman started wearing one.

Once the world saw the watch on his wrist, the “Paul Newman Dial” suddenly became the thing to have. The thing that nobody liked at one time has become a superstar of the vintage watch world, all thanks to a little Hollywood charm and a lot of racing spirit.

The Paul Newman Dial

Image courtesy of  www.forbes.com

engraving on paul newman's watch
Image courtesy of www.watchtime.in

“Drive Carefully, Me.”

Here’s where the story gets really good. Paul Newman’s Daytona wasn’t just any random model – it was his actual, everyday watch. The one he didn’t treat like a fragile collectible but like a true companion. On the back, there was an engraving from his wife: “Drive Carefully, Me.” It was a reminder of his love for racing and a bit of a safety nudge from Joanne. How sweet?

But the story takes a twist. In the early 1980s, Newman, being the generous guy he was, gave the watch away to James Cox, his daughter Nell’s boyfriend. Cox wasn’t a collector; he didn’t even know the watch had any special value. It was just a cool gift from a cool guy.

Little did he know, he was holding onto what would become the most famous and expensive Rolex in history.


Why Is Everyone Going Crazy Over This Watch?

So, why did this specific watch go for such a crazy price? Well, it’s simple: you’re not just buying a Rolex – you’re buying a legend. Paul Newman was a style icon, a racing enthusiast, and a genuinely cool human being. He wore this watch during some of the most exciting times in his life, and every scratch on that dial has a story to tell.

There’s also the element of rarity. Those “exotic dials” weren’t exactly flying off the shelves when they first launched, so Rolex didn’t make a ton of them. That scarcity, combined with the fact that this was the watch that Paul Newman actually wore, made it the ultimate trophy for collectors. It was the Holy Grail of vintage watches.

paul newman with daytona
Source: www.iconicalternatives.com

paul newman with daytona
Source: www.esquire.com

What Happened After the Auction?

After the auction, the watch world kind of went into a buzz. Prices for other vintage Daytonas started to rise, and suddenly, everyone was on the hunt for any model with the “Paul Newman Dial.” The auction wasn’t just about breaking a price record; it was a cultural moment.

Collectors weren’t just buying watches anymore – they were buying pieces of history, stories that could be passed down through generations. Owning a Daytona became a way to connect to a legend, to feel a part of something bigger than just a brand or a status symbol.

Oops, I think I forgot to mention that on October 26, 2017, the legendary Paul Newman Daytona was sold for $17.8 million. Yes, you read that right – $17.8 million for a watch that used to sit on Paul Newman’s wrist during Sunday drives.


Your Ticket To Timeless Vibes

Here’s the thing: Paul Newman’s Daytona is a reminder that watches aren’t just about fancy materials or complex movements. They’re about stories – about moments frozen in time. This watch wasn’t treated like a museum piece; it was used, worn, and lived in. That’s what makes it so special.

And let’s not kid ourselves – owning any Rolex Daytona, whether it’s a modern piece or a vintage gem, still ties you to that legacy. It’s about capturing a bit of that old school Hollywood cool, feeling a connection to the racing world, and enjoying the thrill of having a true classic on your wrist.

daytona on a bold black background
Image courtesy of www.pinterest.com

Why Daytona Matters

For buyers and collectors, Paul Newman’s Daytona isn’t just a watch – it’s a gateway into a world of history, style, and passion. It’s a chance to own something with a story, whether it’s a multi million dollar auction piece or a new model fresh from the Rolex boutique. Each Daytona has a connection to that legacy, and that’s what makes it so irresistible.

Owning a Daytona is like owning a piece of the action, whether you’re a racing enthusiast or just someone who appreciates a damn good watch. It’s about getting lost in the details, the way Paul Newman did every time he checked the time between laps.

paul newman with daytona
Image courtesy of www.chronext.com

More Than a Price Tag

Paul Newman’s Daytona will probably remain the most expensive Rolex ever made for years to come, and honestly? It deserves the title. It’s not just about the watch’s features or its age – it’s about the man who wore it and the life he lived while wearing it.

So, if you’re ever lucky enough to slide a Daytona onto your wrist, remember: you’re not just wearing a luxury watch. You’re wearing a slice of history and a piece of Hollywood. And that’s something you can’t put a price on – even if it is $17.8 million.

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