Trends have been changing constantly these few years and the luxury watch market is not immune to that tendency as well. Social media has never affected the style choices of the modern world as much as it does now. Changing trends affect the issue we are most concerned about: luxury watch prices. Are you planning on getting your first Rolex 1908 but do not know what to expect from this year’s market? Well, we’ve made your job a lot easier, did some market study and are ready to dive deep into our 2025 watch price forecast.
Story of The Rolex 1908
Before we get into the price charts and predictions, it’s worth to time traveling back to understand why the Rolex 1908 has become such a hot commodity. Rolex launched this model as a tribute to the year Hans Wilsdorf, the founder of Rolex, registered the brand’s name. The 1908 is part of the “Perpetual Collection,” a line that celebrates Rolex’s historic milestones while staying true to its design ethos of durability, accuracy, and elegance.
Unlike many of the sportier Rolex models, the 1908 takes a more understated, dressy approach. With its clean edges, smooth dial, and retro aesthetic, it’s a nod to the early days of Rolex. But don’t let the vintage vibes fool you—the 1908 features all of the modern Rolex innovations, from its precise automatic movement to its robust Oyster case.
Since its debut, the 1908 has taken a unique place within Rolex’s offerings. It speaks to those who love the brand’s history as well as want something different from the ubiquitous sports watches. And that, my friends, is where its rising value comes in.
So What Was Going on Before?
Let’s talk numbers. Since its release, the Rolex 1908 has had a price rise, both at retail and on the secondary market. When the model was first launched in 2020, it was priced at around $25,000, depending on the configuration (gold options and special editions were priced higher, obviously). Early adopters immediately saw its potential—especially those loving its vintage charm—and prices began climbing shortly after.
By 2022, the 1908 was starting to get noticed more and more widely. Limited supply, combined with a growing number of collectors eyeing the piece, caused prices to rise on the pre-owned market. The average price jumped to around $30,000 to $35,000, with some rarer editions costing even more.
New Year, New Prices?
Let’s break it down. The Rolex 1908—what’s happening with it this year? Are prices gonna keep climbing, or are we looking at a slow-down? Here’s the deal, no fluff, just what’s up with the watch world right now.
Scenario 1: Prices Keep Climbing
If you’re selling, this is the sweet spot. The 1908 might keep getting pricier, thanks to everyone loving vintage-style watches right now. That “quiet luxury” thing? Still a vibe, and collectors are all over it.
Here’s why the 1908 might stay hot:
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- Not a Lot of Them: Rolex didn’t crank these out like candy. Fewer watches = more demand.
- It’s Not a Sports Watch: A lot of people want something different, and the 1908’s old-school style stands out.
- Economy Stays Solid: If 2025 doesn’t throw us a curveball, luxury watches could keep doing fine.
Scenario 2: Prices Chill Out
Things don’t always go up forever, and the 1908 might hit a price plateau—or even dip a little.
Here’s why that could happen:
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- More People Selling: Prices have been solid for a while, so some folks might try to cash out. More watches on the market could level things out.
- The Market Just Needs a Breather: The watch game has been on fire for years. A little cool-off wouldn’t be shocking.
If this happens, we’re probably looking at prices around $40,000–$45,000, which, let’s be real, is still way higher than retail.
Scenario 3: Prices Drop
Alright, worst-case scenario: the economy takes a hit. If inflation, political drama, or stock market chaos rolls in, people might stop buying fancy stuff for a bit.
What happens to the 1908 then?
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- Less Demand: When money’s tight, fewer people are gonna drop big cash on watches. Prices could slide to about $35,000–$40,000.
- It’s Still a Rolex: Even if prices drop, it’s not like the 1980’s gonna crash. It’s rare, it’s classy, and people still want it.
Why the 1908 Is Still a Solid Move
Whatever the market does, the 1908 is a good watch to have. Here’s why:
1. The Look Is Forever: It’s got that classic, vintage thing going on. It’s not trying too hard, and that works.
2. Rolex Always Delivers: Even if times get rough, Rolex holds its ground better than most.
3. Not Easy to Find: They didn’t make a ton of these, so it’s always gonna feel special.
4.If you’re thinking long-term, this is the kind of watch you don’t have to worry about too much.
Should You Buy One in 2025?
If you’re eyeing the 1908, here’s the deal:
For the Collectors: Love the style? Grab it. You’ll enjoy it, no matter what the market does.
For the Investors: Even if prices don’t blow up this year, it’s still a good play long-term. If you already have one, this might be the year to sell and cash out.
And Lastly…
The Rolex 1908 is a bit of an outlier in the Rolex world, and that’s exactly what makes it so appealing. It’s elegant, understated and feels like it belongs in a different era, which is super cool for collectors.
If you’re thinking of buying a Rolex 1908, you’ll likely be investing in a piece that holds its value over time and turns heads every time.
At the end of the day, the 1908 isn’t just another Rolex – it’s something really, really special. If you are into timeless design, subtle luxury and standout craftsmanship, this watch is worth every penny.