How many watches a Year does Audemars Piguet make?

Exclusivity by Audemars Piguet is based upon the brand’s commitment to the creation of luxury timepieces. Watches are more than just a pieces but a prestige symbol and reflections of craftsmanship. Since the beginning, The Brand has focused on producing watches that can meet the demand of a select group of collectors and enthusiasts. What makes Audemars Piguet exclusive is the way it manages to stay one step ahead. The brand has a trend-pressing edge in design while retaining that timelessness that has made this brand luxury for over a century.

Audemars Piguet produces only around 40,000 to 50,000 timepieces every year. The number is pretty small and modest number when compared with other luxury watches. This is a big part of their strategy to keep it exclusive and uphold the high standards of craftsmanship. Each of them is handcrafted, focusing on quality rather than quantity.

Audemars Piguet believes in limited production for exclusivity and to maintain brand heritage. The brand is committed to high-quality craftsmanship and innovation rather than appealing to mass marketing. Its small production allows for great attention to detail. This exclusivity adds prestige to the collectors and enthusiasts. Every watch is well and beyond being an instrument for telling the time but a reflection of luxury taste. Audemars Piguet has held its position as one of the leading luxury watchmakers by manufacturing very few watches.

Watches by Audemars Piguet speak to a commitment from the brand to artistry. Each watch at every step in its creation is handmade. Master craftsmen assemble every timepiece for hundreds of hours. From the complicated assembly of movement to the finishing of the case and dial—the principle of handcrafting stands at the heart of this brand. Artisanal craftsmen select tools to hand-polish components, engrave patterns of great delicacy, and set stones with maximum care. This process adds to the individuality of each piece. This is how a personal touch is passed on, making no two watches alike. Audemars Piguet’s commitment to handcrafting reflects the commitment to the brand’s heritage. Mixed with innovation, to make timekeepers that would stand the test of time, both in function and aesthetic beauty.

Low production does make quite a difference in the cost and prestige that AP watches have. Keeping the watch output low every year, the brand is ensuring that each piece is exclusive. Audemars Piguet stayed within the league of luxury for only a few select collectors and connoisseurs seeking high-quality and yet rare watches. The very limited availability means that possessing an Audemars Piguet is prestige and social standing. This exclusivity strengthens its brand image of being a mark of craftsmanship. Such limited production supports the financial value and emotional appeal the brand possesses. What does that mean for collectors and enthusiasts?
Well, for collectors and enthusiasts, the limited production of Audemars Piguet watches allows them to own a piece of horological history. The rarity of each timepiece makes watches highly desirable since the timepieces become symbols to show exclusivity and class. To collectors, these limited models are brilliant investments. Owning an AP is not about the watch but the feeling of being part of a select few in whose hands such rare pieces can be enjoyed.

Over the last decade, demand for Audemars Piguet watches increased globally. The reason behind this is an increased taste for luxury, craftsmanship, and exclusivity. Growing wealth and disposable incomes in emerging markets, particularly in Asia and the Middle East, make the demand for timepieces in the luxury category increase. The international appetite, which has grown by the commitment of a brand to quality and exclusivity, has helped AP to sustain phenomenal demand in international markets.

Audemars Piguet represents, a tradition of excellence and exclusiveness in watchmaking. Models such as the Royal Oak revolutionized the entire luxury watchmaking industry. This production in limited numbers enables Audemars Piguet to make each watch unique and rare. Traditionally, their watches have received great attention to detail and are highly valued among collectors. Owning an Audemars Piguet is not about possessing a watch; it means being part of the legacy when it comes to quality, art, and exclusivity.

Audemars Piguet Code 11.59 Chronograph 26393OR.OO.A002KB.03 Rose Gold With Black Textile Watch Blue Dial 2021

Audemars Piguet Jules Audemars Grande Date 26559OR.OO.D002CR.01 Rose Gold with Black Leather Watch 2024