Company Info


— About Watch My Diamonds —

Welcome to our wondrous world of luster and luminosity! Aminoff & Co is not just another purveyor of fine jewelry, we are style and radiance personified. Bringing you the perfect personal statement bespoke to your discerning tastes, Aminoff & Co was born at the intersection of quality and creativity. Dmitry Aminoff who has teamed up with his brother Ilya Aminoff, present a collection of beautiful Jewelry to add a touch of glamour and a glint of glow to your life. Complete with our group of certified Bench Jewelers, Horologist, Gemologist, Designers, Diamond Setters, Polishers and Photographers, our truly amazing team is here to support you in every stage of your jewelry journey.

The shimmer of our products is only eclipsed by that in the contented eyes of our clients, but the shine of diamond jewelry and luxury watches is not something we were born with. My brother and I arrived in New York from a third world country 22 years ago as refuges. As immigrants, hard work and dedication were the virtues passed onto us from our parents; we thank G-d for the opportunities that they have given us to make this dream come true. I'm proud to state that we are now located in the world famous Diamond District of New York City; one block away from Times Square and one street away from Rockefeller center. I want to thank every single one of our clients who has been there supporting Aminoff & Co from the very start.

After over a decade of providing diamond and luxury jewelry services, we do not only customize Diamond jewelry and watches, but we meticulously guide our clients step by step to ensure that they receive the proper comfort and care to make educated decisions on how to spend their hard earned money. So that at the end, each client is proud to own a piece of Jewelry from Aminoff & Co.. Creating jewelry from loose diamonds is a privilege. We respectfully regard ourselves as artists with a true passion and love for this job. We received our education and training from the World renowned GIA - Gemological Institute of America. Now, as GIA Gemologist, we know everything that there is to know about Gems and Jewelry manufacturing. Our enthusiasm is evident, but there is simply one word to perfectly encapsulate how we feel about our clients, our products, and our business; Passionate! We do our best to pass this passion onto our clients. With that we look forward to guiding you on your jewelry journey and trust that you will turn to Aminoff & Co for all of your diamond, jewelry, and luxury watch desires.

If you possess something of exotic nature or you think will get us curious, do not hesitate in sending us a form. We are always happy to give our clients the best possible quote for their valued products.

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Watch My Diamonds has an elaborate Affiliate Program through which you can make money off referrals as of this instant. It’s simple & easy; Sign Up now.

Firstly, we would like to thank you for the curiosity you’ve shown in the Watch My Diamonds Affiliate Program. The core of our business is based on sharing our earnings with our loyal customer base. Our website holds one of the largest collection of watches, antiques, crystal gifts, jewelry, etc. and we take pride in selling the best to our valued customers. Our services aren’t limited to the Checkout Page.

We guarantee and warrant our products beyond the Shopping page and provide customer care to make sure you are satisfied with what you’ve bought, long after the purchase.

Sign Up to our Affiliate Program to find out more, so you can enjoy the true benefits of having an audience. After all, we do possess the best pricing structure, a robust transaction process and high order value. On top of this, everything is done in a swift & secure manner.

Commission Junction is our current partner, so if you wish to become a member please apply on Affiliate Registration page

If there are some unclear points or questions that need to be answered, please contact us via our 24/7 customer support page. We’ll be glad to help.


Watch My Diamonds purchases all its items through authorized, reputable dealers and we will provide guarantee & warranty for all our products. We purchase all our products from industry leaders, wholesalers and distributors with no pricing restrictions. It is our utmost effort to pass down the lion’s share of savings onto you.

— Guaranteed Authenticity & Warranty —

All products sold via/through Watch My Diamonds are 100 percent authentic in every respect. We maintain our goal to provide best in class pricing and customer support to our valued consumers. As Watch My Diamonds does not follow the manufacturer’s suggested retail prices, we are not authorized to follow manufacturer’s warranty. However, we do realize that this is a major concern for all customers, therefore we have our own warranty & guarantee system to make sure you are satisfied in every manner possible.