Can You Get a Rolex Under $10,000?

Yes. New steel Oyster Perpetual 36 mm ( $6,400 MSRP) or a 40 mm Air‑King ( $7,450) sit below $10 k at authorized dealers—though wait‑lists apply. On the pre‑owned market, you’ll also find Explorer I, Datejust 36/41, and older Submariner references in the $7 k–$9 k range, provided condition and paperwork check out.