Rolex 28mm
Explore our curated collection of 28mm Rolex for sale. Show more
The Rolex 28mm is a refined and elegant size within the brand’s catalog, designed especially for those who prefer a smaller yet sophisticated watch. From the classic Rolex Datejust 28mm to the timeless Oyster Perpetual 28mm, these models combine Rolex’s signature craftsmanship with a versatile design that fits comfortably on smaller wrists.
History of the Rolex 28mm
The 28mm size was introduced to modernize the ladies’ Datejust collection, replacing the previous 26mm versions. This subtle increase gave the watch a more contemporary look while preserving the proportions that make it elegant. Models like the Datejust 28mm highlight Rolex’s ability to blend tradition with modern refinement.Key Features of Rolex 28mm Watches
- Case Size: 28 mm, ideal for slimmer wrists
- Material Options: Oystersteel, Everose Rolesor (steel + rose gold), Yellow Rolesor (steel + yellow gold), and White Rolesor
- Movement: Caliber 2236 with approximately 55-hour power reserve
- Bezel Options: Smooth, fluted, or diamond-set
- Bracelets: Oyster or Jubilee with concealed clasp
- Dial Variations: Silver, champagne, mother-of-pearl, pink, and diamond-set hour markers
Category: Rolex
Browse and filter this collection

Ref. 279139RBR-0002
Rolex Lady-Datejust 279139RBR-0002 Pink Opal Dial 28MM White Gold President Bracelet
$59,650.00

Ref. 279171-0018
Rolex Lady-Datejust 279171-0018 Chocolate Dial 28MM Oyster Bracelet
$16,500.00

Ref. 279173-0001
Rolex Lady-Datejust 279173-0001 Champagne Dial 28 MM Jubilee Bracelet
$17,400.00

Ref. 279383RBR-0019
Rolex Lady-Datejust 279383RBR-0019 White Mother-of-Pearl Dial 28 MM Two Tone Jubilee Bracelet
$28,350.00

Ref. 279383RBR-0022
Rolex Datejust 279383RBR-0022 28MM Stainless Steel & Yellow Gold Diamond Bezel Watch
$27,850.00
Ref. 279381RBR-0007
Rolex Datejust 28 Steel/Rose Gold Fixed Full Set Diamond Bezel 279381rbr-0007 Green Diamond Dial Jubilee Bracelet
$28,400.00
Ref. 279160-0007
Rolex Datejust 28mm 279160-0007 Jubilee Stainless Steel With Silver Roman Dial Ladies Watch
$11,750.00

Ref. 279383RBR-0003
Rolex Datejust 28mm 279383RBR-0003 Stainless Steel & Yellow Gold with Diamond Bezel Watch Silver Star Diamond Dial
$27,050.00

Ref. 279138RBR-0015
Rolex Datejust 28mm 279138RBR-0015 President Yellow Gold with Diamond Bezel MOP Diamond Dial
$60,300.00

Ref. 279384RBR-0018
Rolex Lady-Datejust 279384RBR-0018 Oyster Bracelet with Diamond Bezel Watch Grey Diamond Dial
$22,550.00
Ref. 279173-0023
Rolex Datejust Jubilee 279173-0023 28mm Stainless Steel & Yellow Gold with White Roman Dial
$18,100.00
Ref. 279171-0014
Rolex Datejust MOP Diamond Dial 28mm 279171-0014 Oyster Steel and Rose Gold Ladies
$19,000.00
Ref. 279171-0013
Rolex Datejust Two-Tone 28mm 279171-0013 Jubilee SS/RG MOP Diamond Dial Ladies Watch
$20,700.00
Ref. 279160-0014
Rolex Oyster Bracelet Steel Lady-Datejust 28 Watch 279160-0014 Domed Bezel Pink Roman Dial
$11,150.00
Ref. 279173-0009
Rolex Datejust 28 Steel/Yellow Gold Lady Watch 279173-0009 Fluted Bezel Champagne Roman Dial Jubilee Bracelet
$17,850.00
Ref. 279173-0012
Rolex Datejust 28 Steel/Yellow Gold Fluted Bezel 279173-0012 Champagne Diamond Dial Oyster Bracelet Watch
$19,000.00
Rolex 28mm Price
The cost of a 28mm case Rolex in our store ranges from $9,642 to $41,800 depending on the condition of the timepiece.Popular 28mm Rolex by Reference Number
-
- Rolex 279160
- Rolex 279163
- Rolex 279384RBR
- Rolex 279383RBR
- Rolex 279381RBR
- Rolex 279171
- Rolex 279173
- Rolex 279174
- Rolex 279178
FAQs
Is there a 28mm Rolex?
Yes, Rolex produces several 28mm models, including the Datejust 28mm and Oyster Perpetual 28mm.When did Rolex male 28mm?
Rolex introduced the 28mm size in the 2015 update to the Lady-Datejust collection, replacing the older 26mm models.Is a 28mm watch to small?
For smaller wrists, especially women’s, 28mm is perfectly proportioned. It may feel small for men but is ideal for those seeking elegance and subtlety.How much is the Rolex Oyster Perpetual 28mm?
Retail prices for the Oyster Perpetual 28mm start around $5,000–$6,000 USD, though prices vary depending on configuration and market demand.Related Rolex Models
- Rolex 26mm
- Rolex 31mm