The Rolex President, or Day-Date, is a symbol of prestige and success, favored by leaders. It features both day and date displays, crafted in the finest materials. This watch is the ultimate luxury timepiece.
The timeless symbol of prestige and power – introducing the Rolex President. Originally known as the Day-Date, this watch is one of the most luxurious Rolex models. Released in 1956, it was the first ever watch to display both - the date and day of the week in full letters. As the valid symbol of sophistication and status, the Rolex president continues to be a favorite choice among world leaders, celebrities, and watch enthusiasts with a discerning taste for luxury.
Unique Features and Innovations
The iconic Rolex Day-Date, famously known as President is one of the most recognizable luxury watch models. Its unique features include:
Day Date Display
Displaying both the date and the day of the week in full.
Precious Metals
Precious metal pieces only available in 950 platinum, 18K yellow, white and Everose gold
Water Resistance
Waterproof up to 100 meters, ensuring resistance in various extreme conditions
President Bracelet
Three-link bracelet designed for unmatched comfort and elegance.
Rolex President Cost
Active
Discontinued
President Model Ref.
Retail Price
118205
$31,700
118235
$36,200
68278
$13,690
179138
$38,000
President Model Ref.
Retail Price
18238
$15,200
69178
$11,500
18038
$15,200
1803
$12,212
218238
$36,650
18239
$17,800
18248
$9,500
69138
$22,000
Why is Rolex Presidential so Expensive?
Considered among the most luxurious and pricey Rolex models, the Rolex Presidential is an epitome of luxury due to various factors such as its composition made up of 18k gold, platinum, and diamonds, in combination with impeccable craftsmanship.
The President has gained respect due to being worn by world leaders and strong influencers, hence earning it prestige and class. Further assisted by the hand-assembled movement and strict quality control of Rolex, it is durable and accurate. Scarcity in certain models, along with controlled production by Rolex, also adds to the high resale value of the President, making it a sought-after investment piece.
Will Rolex President be Discontinued?
The President itself is an iconic and highly sought-after piece in Rolex's lineup. With the Day-Date, especially in its signature presidential bracelet, comes prestige and luxury that have long since been synonymous with Rolex.
But while some models have been changed or replaced, the Day-Date remains so popular that the Rolex President should continue to be an integral part of their offerings.
Investment and value
The Rolex President is truly as prestigious and valuable investment as its name suggests. There are several reasons behind this statement; Firstly, because of its precious metals such as 18k gold and platinum, which hold inherent value. Secondly, Rolex’s reputation for quality and craftsmanship means that the President models retain and appreciate in value over time. And, lastly because of its limited production, high demand and association with global leaders ensures the Rolex President’s lasting desirability. Collectors and investors view the President as a timepiece that combines luxury, exclusivity and a track record of increasing value.
Historical Background
Originally released in 1956, the Rolex President immediately established itself as a watch of power and authority. It was the first wristwatch to feature both the date and the day of the week spelled out in full, marking a breakthrough in watch history.
The name “President” is tied to its wearers – many U.S. Presidents, such as a Lyndon B. Johnson, Gerald Ford And Dwight D. Eisenhower. The year was 1962 when Marilyn sang, “Happy birthday, Mr. President,” at Madison Square Garden. This event would notoriously go down in history as a private affair, most definitely publicly confirmed by the steamy performance and the scandalous birthday present she gifted JFK -the Rolex Day-Date and the love poem.
Famously, the 18k yellow gold Day-Date was inscribed on the back with, ‘Jack, With love as always from Marilyn.’ Reportedly, JFK told his aide to get rid of the watch and the note — and it successfully stayed out of the public eye for more than four decades before hitting the auction block in 2005 and sold for $120,000.
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Celebrities with Rolex President
The Rolex President is famously worn by many influential figures. From business to political figures, and from athletes to Hollywood stars, this timepiece has been greatly treasured for its impeccable blend of prestige and functionality. Notable figures who have worn this masterpiece include:
Winston Churchill
Dwight Eisenhower
Michael Jordan
Jack Nicklaus
The Dalai Lama
Warren Buffett
John F. Kennedy
Bruno Mars
Victoria Beckham
Justin Bieber
Men's and Women's Rolex President
Men's Rolex President
Case Diameter:40mm or 41mm.
Dial Color Options:Fluted or smooth bezels in precious metals.
Bezel Options:Multiple color options, from classic champagne to more unique colors such as green and blue.
Bracelet Options:Signature President bracelet in 18k gold or platinum, featuring a Crownclasp.
Women's Rolex Day-Date
Case Diameter: 28 mm to 36mm
Dial Color Options: With diamonds or in smooth or fluted options.
Bezel Options: featuring more feminine tones such as mother-of-pearl, pink, or diamond-set dials.
Bracelet Options: Signature President bracelet in 18k gold or platinum, featuring a Crownclasp.
Maintenance and Care for Rolex President
Frequently Asked Questions
Why is the Rolex Day-Date called the "President"?
It earned this nickname because of its tight association with U.S. Presidents like Lyndon B. Johnson and other influential figures.
Is the Rolex President profitable investment?
Yes, the Rolex President is known for its strong value retention, often appreciated in the pre-owned watch markets due to its limited production, precious materials, and prestige status.
What materials are used in the Rolex President?
The Rolex President is only crafted in precious metals, such as: 18k yellow gold, white gold, Everose gold, or platinum, making it one of Rolex’s most exclusive lines.
What is the difference between the Rolex President and Datejust?
The Rolex President displays both the day of the week and the date, while the Datejust only shows the date.
How much does the Rolex President cost?
The cost of a Rolex President goes from $9,000 to USD $110,000 depending on the condition of the timepiece.
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