Luxury Watches (212) 382-2600

Aftermarket Rolex Watches

From custom Rolex modifications and aftermarket bezels to diamond dials and bracelet upgrades, these pieces appeal to collectors seeking exclusivity beyond factory specifications.
51 timepieces · page 2 of 4

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Rolex Lady-Datejust 26MM White Dial Two-Tone Jubilee Bracelet (69173)
Ref. 69173
Rolex Lady-Datejust 26MM White Dial Two-Tone Jubilee Bracelet (69173)
Price on request
Rolex Milgauss 116400GV Green Crystal Black Dial Black PVD/DLC Stainless Steel Watch
Ref. 116400GV
Rolex Milgauss 116400GV Green Crystal Black Dial Black PVD/DLC Stainless Steel Watch
Price on request
Sold
Rolex 26mm OP Silver Dial Stainless Steel Ladies Watch 176200 Diamond Accent
Ref. 176200
Rolex 26mm OP Silver Dial Stainless Steel Ladies Watch 176200 Diamond Accent
Sold — ask about similar
Sold
Rolex Submariner 40mm 116610LV HULK Steel Green Bezel Custom Green Ceramic 1/1
Ref. 116610LV
Rolex Submariner 40mm 116610LV HULK Steel Green Bezel Custom Green Ceramic 1/1
Sold — ask about similar
Sold
Rolex Daytona 116599 40mm White Gold with Pave Diamond Dial Watch
Ref. 116599
Rolex Daytona 116599 40mm White Gold with Pave Diamond Dial Watch
Sold — ask about similar
Sold
Rolex Daytona Diamond Bezel White MOP Dial 40mm 116599RBR White Gold Black Leather Watch 2013
Ref. 116599RBR
Rolex Daytona Diamond Bezel White MOP Dial 40mm 116599RBR White Gold Black Leather Watch 2013
Sold — ask about similar
Sold
Rolex Daytona 116500LN Custom Black Dial Rubies Bezel Stainless Steel Watch
Ref. 116500LN
Rolex Daytona 116500LN Custom Black Dial Rubies Bezel Stainless Steel Watch
Sold — ask about similar
Sold
Rolex Cosmograph Daytona 116505 18K Rose Gold Watch Chocolate Dial 2022
Ref. 116505
Rolex Cosmograph Daytona 116505 18K Rose Gold Watch Chocolate Dial 2022
Sold — ask about similar
Sold
Rolex Datejust 126234 36mm Stainless Steel with Blue Dial Watch
Ref. 126234
Rolex Datejust 126234 36mm Stainless Steel with Blue Dial Watch
Sold — ask about similar
Sold
Rolex Datejust 179160 26 mm Pink Index Dial Diamond Bezel Oyster Band Steel Watch
NWMD104
Rolex Datejust 179160 26 mm Pink Index Dial Diamond Bezel Oyster Band Steel Watch
Sold — ask about similar
Sold
Rolex Datejust 31 Blue Index Dial Sapphire & Diamond Steel Watch 68274
Ref. 68274
Rolex Datejust 31 Blue Index Dial Sapphire & Diamond Steel Watch 68274
Sold — ask about similar
Sold
Rolex Datejust 31 Champagne Roman Dial 2 Tone Watch with Diamond Bezel 68273
Ref. 68273
Rolex Datejust 31 Champagne Roman Dial 2 Tone Watch with Diamond Bezel 68273
Sold — ask about similar
Sold
Rolex Datejust 31 Jubilee 278381RBR-0005 Stainless Steel & Rose Gold Watch Chocolate Diamond Dial
JWMD2024RLX466
Rolex Datejust 31 Jubilee 278381RBR-0005 Stainless Steel & Rose Gold Watch Chocolate Diamond Dial
Sold — ask about similar
Sold
Rolex Datejust 31 Jubilee 68274 White Roman Dial Ruby & Diamond Bezel Stainless Steel Watch
Ref. 68274
Rolex Datejust 31 Jubilee 68274 White Roman Dial Ruby & Diamond Bezel Stainless Steel Watch
Sold — ask about similar
Sold
Rolex Datejust 31 Two Tone Watch with Emeralds & Diamonds White Roman Dial 68273
Ref. 68273
Rolex Datejust 31 Two Tone Watch with Emeralds & Diamonds White Roman Dial 68273
Sold — ask about similar
Sold
Rolex Datejust 31 White Roman Dial Sapphire & Diamond 2 Tone Jubilee 68273
Ref. 68273
Rolex Datejust 31 White Roman Dial Sapphire & Diamond 2 Tone Jubilee 68273
Sold — ask about similar

What Does Aftermarket Rolex Mean?

The term aftermarket Rolex refers to a genuine Rolex watch that has been modified with non-original parts after it left the factory. These changes can include:
  • Custom Rolex dials, often featuring diamonds or unique colorways
  • Aftermarket bezels, including gem-set designs or alternate finishes
  • Modified Rolex bracelets, sometimes swapped for Oysterflex-style or leather alternatives
  • Personalized Rolex accessories or unique engraving work
 

Rolex Aftermarket Price

The price of an aftermarket Rolex depends on several factors:
  • Base model (e.g., Submariner, Datejust, Daytona)
  • Type of modifications (custom dial, bezel, bracelet, etc.)
  • Craftsmanship quality of the aftermarket parts
  • Authenticity of the movement and case
Typically, aftermarket Rolex watches start around $8,000 for entry-level custom Datejusts, and can exceed $30,000 for heavily modified Daytonas with diamond-set bezels or limited-edition conversions.
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