Top 10 Luxury Watches for 2025

The luxury watch market changes each year. New releases usually dominate the sales. However, there are brands that stay the favorite among watch enthusiasts throughout the years or even decades. It is important to know which brands you need to invest in if you are starting your collection in 2025 or just looking for the new jewels to add to it. If you are wondering what to look for in the luxury market this year, Watch My Diamonds is here to help. Here are our predictions for what are going to be the hottest watches in 2025; so let’s dive in:

1. Rolex

We are starting strong with the most obvious choice. Rolex has been on everyone’s radar for more than a century. It is just that iconic. However, since the release of Netflix’s 2024 show “Monsters” about Erik and Lyle Menendez’s story, Rolex has taken over pop culture as the hottest timepiece every luxury lover needs to acquire. We keep seeing Rolex as part of the high society world, and this will stay true in 2025. Here are some iconic models to keep your eye on:

Rolex Deepsea

This watch has already become the conversation piece in 2024, and laid the foundation for growing popularity in 2025. Made from yellow gold and featuring a titanium case, Deepsea is this year’s wanted model from the brand.

Rolex Milgauss

Titanium watches continue to stay popular in 2025, and the Rolex Milgauss is no exception. This watch has been discontinued in 2023; however, due to the limited production and engineering innovativeness, Milgauss will stay popular in the pre-owned market

2. Audemars Piguet

Our next bet is on Audemars Piguet. Sports watches will stay popular in 2025, and since the AP revolutionized them, it is going to stay on top as well. Here are the hottest models from the brand:

Royal Oak Offshore

Audemars Piguet has made some updates for the Royal Oak Offshore, including the material choices like ceramic and titanium. This collection is just the combination of class and coolness, and it will for sure stay popular in 2025.

Models from the [Re]Master Project

Heritage luxury brands like to revisit the past and give a fresh breath of life to their vintage models. That is what AP is doing with the [Re]Master project. The brand started the [Re]Master project in 2020 by launching a chronograph version. In 2024 we got the [Re]Master02. We could predict that there will be a continuation of the project in 2025 as well. So our readers and watch enthusiasts need to keep up with updates.

3. Patek Phillippe

Speaking of sports watches and luxury, we cannot not talk about Patek Philippe. Of course, it will stay the hottest brand on the market in 2025 as well. This brand is a timeless classic, and there are no doubts that it will continue to stay popular throughout the years to come. Two models are especially going to take over the luxury watch world:

Patek Philippe Aquanaut — Source: www.keanes.ie

The Patek Philippe Nautilus

The Patek Philippe Nautilus is a perfect combination of sporty and luxurious style. Due to its diversity of models, these timepieces will definitely remain appreciated in 2025.

Patek Philippe Aquanaut

The Aquanaut collection brings a sporty, contemporary twist to Patek Philippe’s lineup. Featuring its iconic rounded octagonal case, this watch will for sure stay on every watch lover’s radar.

4. Omega

Our next prediction is the Omega. This brand has basically changed the standards for watch engineering and their Speedmaster is a true testament to that. There could be new releases from Omega to keep our eyes on; however, some models will just stay the hottest pieces on the market. Here are our pretenders:

Omega Speedmaster

This legendary model will be on the hot list in 2025 as well. This watch is every watch collectors must-have due to its impeccable engineering and innovations. The white dial version, released in 2024 will be an especially popular purchase in 2025.

Omega Seamaster

The ultimate dive watch. The Omega Seamaster 300M will be the diving experience essential in 2025. This is especially true for the newer versions of the Seamaster in silver and black.

5. Cartier

Now let’s move from sports watches to dressier options. With the rise of the “quiet luxury” trend in modern culture, Cartier has definitely grown in popularity in previous years. This tendency will most definitely continue in 2025 as well. So, here are the models to keep your eyes on and pockets ready:

Cartier Pasha Watch — Source: www.theswisscollector.com

The Cartier Pasha

Cartier Pasha is a bold mix of sport and sophistication, instantly recognizable by its legendary style. There is the 40th anniversary of the Cartier Pasha coming up in 2025, so we might be getting a special anniversary edition (fingers crossed).

The Cartier Santos

Another model to keep our eyes on is the Cartier Santos. Luxury watch that uniquely blends timeless design with exclusive style. Featuring the bold square shape and exposed screws, the Santos will be the investment piece of 2025.

6. Vacheron Constantin

So let us not forget the holy trinity member – Vacheron Constantin. Of course, it is going to be trending in 2025, and here is why: it represents everything that luxury watchmaking can offer. Vacheron Constantin will stay on top, especially with this model:

Vacheron Constantin Overseas Dual Time

This is a must-have for travel lovers. It allows you to track two time zones simultaneously while looking classy and understated. We might also get the new dial variations for 2025, so do not forget to keep your eyes on the Overseas collection.

7. Richard Mille

This brand is all about out-of-this-world design. Since the rise of maximalism in the design world, we expect that Richard Mille will stay on top in 2025. Our hot models include:

Richard Mille Automatic Watch — Source: www.hodinkee.com

Richard Mille Automatic Flyback Chronograph

We are talking about the RM 11-05; this watch has the futuristic vibe going on for it, like it time-traveled from another dimension. Because of its looks and lightweight design, the model is going to rise in popularity in 2025.

8. IWC

As we have mentioned previously, sports watches have been popular for a decade now and our prediction is that the trend will continue for the years to come. That is why IWC will hold a special place on our list as well. With its aviation-inspired timepieces, the brand will grow in popularity in 2025. Here are the models to look forward to purchasing:

IWC Portugieser Chronograph

The watch is for those who love the refined look. The dial is just very classic-looking, while being functional. We expect the new dial colors for the Portugieser collection in 2025, so keep your eyes on IWC for the new versions to come.

IWC Big Pilot’s Watch 43

This watch is a perfect combination of class and sport. Featuring colorful dial variations and immaculate finishings, the IWC Big Pilot’s Watch 43 is going to be a must-have from the brand in 2025.

9. Hublot

Hublot is all about combining contrasting materials. The brand’s whole philosophy is called “Art of Fusion”, and you never know what to expect from them. In 2025 we might be getting some exciting innovations from this brand; that is why it’s on our radar. Here are the collections we think will be the popular purchases:

Hublot Classic Fusion

This collection not only takes the art of mixing completely different materials to the next level, but also does this by adding an elegant twist to it. As a result, Hublot Classic Fusion models are unlike any other luxury watches; they have their own, very distinctive design which really stands out. We look forward to some updates in 2025, especially with the color and material choices.

Hublot Spirit of Big Bang

Currently the most popular collection from the brand. It features models in all exclusive barrel-shaped A.K.A. tonneau cases. Spirit of Big Bang is large and robust on the wrist; however, it still manages to offer an intricate design. Since larger watches are currently trending on the market, we expect the Hublot Spirit of Big Bang to stay on top in 2025.

10. Tag Heuer

Here is our last choice for this list of the hottest in 2025, and it is none other than Tag Heuer. Where do we start? We all know that motorsports took over the world and fashion by storm in 2024. This trend will continue in 2025 as well and we are definitely looking forward to some exciting innovations from Tag Heuer. Here is one of our favorites:

Tag Heuer Monaco

Featuring the square-shaped case, Monaco is just the perfect mix of elegant and sporty. We think there will be some exciting updates for this watch in 2025, so stay tuned.

Prologue

Hope our list is somewhat helpful for your future watch hunting. At Watch My Diamonds, we do our best to keep track of the time and trends. However, one thing that we stand for is that the trends come and go, while timeless classics stay. So, do your research and have fun getting that dream watch in 2025!