Rolex Datejust 278274-0012 Silver Dial 31 MM Jubilee Bracelet
Case Size
31 MM
Condition
Unworn
Box
Yes
Papers
Yes
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Timeless and refined, the Rolex Datejust 31 ref. 278274-0012 pairs a sunray-finish silver dial with the signature fluted bezel in 18 ct white gold and a five-link Jubilee bracelet for effortless elegance. Its versatile 31 mm Oystersteel case and understated silver palette make it a perfect day‑to‑night companion, complete with the iconic date and Cyclops lens at 3 o’clock.
Powered by the Rolex Calibre 2236 automatic movement (Superlative Chronometer, −2/+2 sec/day) with approximately 55 hours of power reserve, this Datejust offers dependable performance and style. Expect 100 m water resistance, a scratch‑resistant sapphire crystal, Chromalight luminescence for low‑light legibility, and a comfortable Jubilee bracelet with concealed Crownclasp—classic Rolex DNA in a beautifully balanced size.
SKU: J124897
Specifications
Brand
Rolex
Model
278274-0012
Dial Color
Silver
Case diameter
31 MM
Water Resistance
100 M
Band Type
Jubilee Bracelet
Condition
Unworn
Original Box
Yes
Original Papers
Yes
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Functions
Centre hour, minute and seconds hands. Instantaneous date with rapid setting. Stop-seconds for precise time setting
Power Reserve
Approximately 55 hours
Band material
Stainless Steel
Bezel
Fluted
Free, fully insured worldwide shipping. Every order ships signature-required and insured for its full value, typically arriving within 1–2 business days domestically.
30-day returns. Return within 30 days in original condition for a full refund. Pay by bank wire to save an additional 3%.
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José Manuel Garcia
Excellent service, incredibly fast shipping and very competitive pricing.
taylor wright
Outstanding experience purchasing my Audemars Piguet Royal Oak from WatchMyDiamonds I recently acquired an Audemars Piguet Royal Oak through WatchMyDiamonds in New York’s Diamond District, and the entire process exceeded every expectation I had for a high-end watch purchase. From the first inquiry, the team was knowledgeable, transparent, and professional. They took the time to understand exactly what I was looking for, answered every question about condition, provenance, and details without pressure, and provided clear photos and information. The watch arrived exactly as described impeccable finishing, perfect condition, and complete with box and papers. Authenticity was never in doubt; their expertise and reputation in the luxury watch space give real peace of mind on a piece of this caliber. Communication was responsive and seamless throughout. Shipping was secure, fully insured, and handled with the care you’d expect for a Royal Oak. The overall experience felt personal and high-touch rather than transactional, which is rare when dealing with watches at this level. Highly recommended for anyone serious about acquiring an AP Royal Oak or other fine timepieces. I wouldn’t hesitate to buy from them again.
Ed M
Great service! Ethan was very helpful, and prompt
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Dan is an amazing guy and was a great pleasure working with.
Brayden Desrochers
Great quality! Daniel is great to work with.. bought 2 Breitling from him..
Branden Ware
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Excellent experience and great customer service!
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Excellent service would recommend!
Krishna Tewari
Even though FedEx really botched the delivery, Watch my Diamond was great throughout the entire process. They kept in touch with me and helped me navigate everything with FedEx and were great throughout the process. I would definitely use them again and give them my highest rating. The watch was sent quickly and they made the process very easy, in spite of the FedEx snafu. The watch was exactly as described and was exactly what I wanted with all of the attached paperwork and boxes. The packaging they used was excellant and they did a great job making sure that the watch was secure. All around they did a great job and earned these 5 stars.
Edmond Dantes
Great place! Excellent service and very fare prices!
joseph Nicklous
Just made my first purchase with Daniel from Watch My Diamonds. He was very responsive and knowledgeable. Received my watch within 48 hrs. It was better than I expected. When they described the condition as pristine they were right on. Couldn’t be more pleased. Will definitely be doing more business with them. Thanks Daniel!
Very easy and professional process. They upgraded shipping to next day when I needed it (no charge). They took my credit card (no additional charge). I would recommend them again.
HHarry H.Purchased: Rolex
The dealer was very helpful and even though there was a delivery issue (not dealer’s fault) they were great about communicating with me the entire time. They were great and the watch was exactly as described. Packaging was exceptional and I would definitely buy from them again.
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Fantastic communication. Product was as described and delivery was flawless.
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My husband is very pleased with his gift!
HHeidi D.Purchased: Rolex
Easy deal, fast delivery
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Smooth transaction. Quick shipment.
TTim L.Purchased: Rolex
I was very nervous about making a purchase like this over the Internet, but they were great. They are an active storefront jeweler in the diamond District with great reviews even on Reddit & yelp and they get back to you very quickly very professionally I would recommend them to anyone looking to purchase a luxury watch and I look forward to using them again in the future
DDonny S.Purchased: Rolex
Excellent and prompt communication. The watch was, if anything, in better condition than advertised. Despite the store being hit with a blizzard the day my payment cleared escrow, they still delivered the watch in three days.
MMark L.Purchased: Rolex
The watch was delivered on time and was in excellent condition.
Watch is in perfect condition. Vemdor comunicared very well.
Cc***
Positive feedback
I've had the Speedmaster for about 2 weeks now before writing this review. I didn't realize until after my purchase that the photos weren't of the actual watch/model number so I called and spoke with Daniel. He assured me that the watch I was getting was correct and in excellent condition as described and sent photos. When it was received it was truly in EXCELLENT condition and I'm very happy with my purchase. Thank you.
Dd***
Positive feedback
I purchased a higher end Rolex (Sky Dweller) - which is my first time using eBay’s authentication and eBay all together. It was a seamless experience with this seller. They communicated promptly on the message board. The videos online of the authentication process was reassuring. The seller provided an exact description that stayed true of the watch. Truly a great experience for a first time high end watch buyer within a new platform.
Ww***
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Great packaging, feels and looks amazing. Exactly what we bought.
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Great customer service, communication as good as I’ve ever experienced, product quality unmatched. I will deal with them again
Bb***
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Couldn’t be happier with my gorgeous watch! It’s perfect!! Thank you very much, I’d been looking for a very long time for one in excellent condition and it is!!
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Excellent communication & response time. Highly recommend!
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Unbelievable watch!! I got the perfect deal!!Plus the service from Daniel was amazing! Thanks so much for the easy transaction and customer service. Brand new in the box came overnight!! Bonus!
José Manuel Garcia
